3 Reasons to Use LinkedIn PPC

by Robert Brady March 19th, 2013

For many people, the pay-per-click (PPC) industry is synonymous with Google AdWords. For the slightly more informed there is also BingAds (which give access to PPC advertising on Bing & Yahoo). However, one of the most under appreciated PPC platforms is LinkedIn (who else claims to put your ads in front of 3,377 people in [...]

A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + keyword quickly results in some big problems: Too many ad groups per campaign (maximum of [...]

I like Google. And I'd like Google to like me. Although it's all very up in the air-ish we know that the rel=author and related stuff that Google's doing is going to be used at some time. Be it for better personalized search results, really useful targeted advertising, or a boost in ranking for specific [...]

co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign managers. Let's take a few minutes to cut through the noise, and look at exactly [...]

5 Ways To Protect Your Brand With Paid Search

by Shockley Au February 7th, 2013

When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn't just a one trick pony! Here are five ways to leverage paid search for branding. [...]

5 Simple Ways to Troubleshoot PPC

by Luke Alley January 24th, 2013

Have you ever had to troubleshoot a crying baby? I have and am going to again next month when my wife and I have our first girl, Emma! Its not easy those first months as you are getting to know each other. However, I can tell you that the majority of crying babies simply need [...]

How to Do Keyword Research in 10 Minutes

by Aviva Blumstein January 15th, 2013

I remember when I first learned about keyword research. The in thing then was formulas that used some combination of the number of monthly searches, the number of Google results, standardizing coefficients and the placement of the moon in relation to Mars. As I gained more experience in actually doing keyword research, I realized that [...]

  What if I told you that you're paying too much for your Google AdWords clicks? What if I told you that all that time you've invested into building highly-targeted, long-tail Google AdWords campaign was in vain? What if I told you that only a small fraction of your thousands of Google AdWords keywords and [...]

How to create Adwords Remarketing lists based on Analytics data

by Kristian Humle Lauritsen December 5th, 2012

About half a year ago I wrote a post about how to most effectively use the Google Adwords Remarketing functionality by building effective audiences. Since this post the Remarketing system has undergone several updates making it a much more powerful tool in the Adwords arsenal. In this post I will go through these changes, how [...]

Your AdWords CPA is Lower Than You Think

by JoAnne Hart November 14th, 2012

There are a hundred different reasons a conversion resulting from an AdWords click might not track in the UI. Here are just a handful of scenarios: Scenario #1: Multiple Devices Let's say that during my lunch break at work, I decide to do some shoe shopping. I search Google for "ruby red repettos", click on [...]