Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location.

What you may not have paid much attention to are the 'Location options (advanced)' settings.

By default, your campaigns [...]

By |July 2nd, 2015|PPC|1 Comment

5 Reasons You’re Not Getting Qualified Leads From AdWords

Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert [...]

By |June 29th, 2015|PPC|2 Comments

Remarketing Frequency Capping & Membership Duration Testing

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go."

Without fail, they know exactly [...]

By |June 25th, 2015|PPC|Comments Off on Remarketing Frequency Capping & Membership Duration Testing

Up Close & Personal With Facebook’s Ad Manager App

At last tally, Facebook can count over 2 million advertisers among its ranks , and there's no reason to believe that number's going to do anything but increase.

The company does what it can to make life easier for advertisers. This [...]

By |June 18th, 2015|PPC|2 Comments

How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

Co-authored with Kristen Godel.

The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start.
Account Structure

A well-structured account [...]

By |June 11th, 2015|PPC|Comments Off on How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

Quick, Affordable A/B Testing With PPC

Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could [...]

By |May 25th, 2015|Marketing, PPC|2 Comments

The 5 Best AdWords CTR Strategies

Adwords' CTR matters. It's not only a measure of success but can also get you better ad-rates. Here are 5 of the industry's best CTR strategies.
By |May 18th, 2015|PPC|6 Comments

What You Need To Know About Adwords & The Google Display Network

What Is The GDN?
The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide [...]

By |April 23rd, 2015|PPC|Comments Off on What You Need To Know About Adwords & The Google Display Network

5 Things Successful PPC Managers Do In The Morning

Stay consistent. Take predetermined action every day. The habit of frequency fosters both character and almost effortless high quality output.
By |February 23rd, 2015|PPC|3 Comments

How To Identify Keywords With Purchase Intent

Learn to target searches that are less competitive, less broad, but bring in more money by driving qualified traffic to your site.
By |February 20th, 2015|PPC, SEO|3 Comments