Adwords' CTR matters. It's not only a measure of success but can also get you better ad-rates.

Here are 5 of the industry's best CTR strategies.

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Knowledge and experience gained when doing PPC is invaluable when applied to organic search. Brett lists 3 key benefits.

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Anyone working in SEM will tell you it is very rewarding. You get to see the impact you have on small to large businesses bottom line and be apart of their success. However, what doesn’t get talked about (very often) is the hilarity that ensues behind the scenes when managing a campaign.

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6 counter strategies to being outbid in PPC

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Strategies to take immediate control of your Adwords spend and increase your ROI.

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Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting.  How are ads placed on Gmail? Gmail is part of Google’s Content Network (Display Network as its [...]

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"He hath swallowed down riches, and he shall vomit them up again: God shall cast them out of his belly."…Job 20:15 Recently, during timeouts at Portland Trailblazer basketball games, the team has been entertaining the crowd with something called the “Regurgi-cam”, consisting of having Trailblazer employees film members of the crowd eating and then playing [...]

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Google is always testing. They are as much of an internet marketing company as the next website. They are for-profit. So they like to tweak their pages for better optimization… and tweak their pages they do. At this point in the game Google's tweaks are usually very minor and will often go unnoticed by most. So what is Google testing now? How are they increasing their landing page conversions? What's their CRO strategy?

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Professional advice on how to manage your Adwords campaign so you pay less and less for better ads.

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Google has begun testing a new PPC layout for certain search queries. The new layout segments a broad keyword into segmented categories. This is also referred to as session based broad match. When & Why? A broad match keyword like sensitive teeth does not provide Google with enough information about what the searchers query is [...]

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