This is a pretty typical part of my initial call with a prospective client.
Me: What is the budget for your PPC?
Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing)
Me: Of [...]
When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any [...]
Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile.
And -- it does so [...]
Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, and 2 x35 for [...]
Your biggest asset for your AdWords account is time -- but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how [...]
It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords.
With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, [...]
Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the [...]
Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with [...]