Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with […]
What are view-through conversions?
A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days […]
The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising […]
Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers – and they're taking forever.
Of course they only pull up 2 feet after getting their food, because how would they […]
Written with Andrew Popowycz, PPC Specialist.
On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 […]
After a long winter, its time to put the hat and gloves away and take a fresh look at how our campaigns have been trending over the past, er … 3 to 4 months.
As you catch yourself day dreaming of […]