About half a year ago I wrote a post about how to most effectively use the Google Adwords Remarketing functionality by building effective audiences. Since this post the Remarketing system has undergone several updates making it a much more powerful tool in the Adwords arsenal. In this post I will go through these changes, how [...]
There are a hundred different reasons a conversion resulting from an AdWords click might not track in the UI. Here are just a handful of scenarios: Scenario #1: Multiple Devices Let's say that during my lunch break at work, I decide to do some shoe shopping. I search Google for "ruby red repettos", click on [...]
Recent research shows that there are over 237 million clicks and 13 million pay-per-click (PPC) conversions every day through the Google AdWords platform. While that represents over $100 million of revenue for Google everyday, it also represents millions of opportunities for companies to learn more about their customers. So how can you use your PPC [...]
Googles newest addition is Google Tag Manager, which got published the 1st of October 2012. Google Tag Manager is a free tool that helps with many organizational problems, which may occur, when you as a marketer wish to implement different kind of script-tags on a website. The tool allows you to add or change tags [...]
In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.
Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear on (placement targeting), or create a context from a selection of themed keywords, placing your [...]
When your long tail runs into the tens of thousands of phrases before permutation, you have a problem.
The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword 'stem' with every possible location, build your keywords and ad groups strategically.