What are view-through conversions? A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days from when the person saw your ad. View-through conversions are only applied to your […]

The Top 10 Features Of A Great Landing Page

by Francis Santos June 4th, 2014

Want conversions? Incorporate these 10 characteristics of top landing pages

The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising effectively because of the limitations attached to the Grant. Some of the limitations that can affect […]

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all business focused tasks. Thus, advertising on LinkedIn offers a unique opportunity amongst social networks. Namely, […]

Google Instant for Keyword Research

by Nick Supapol May 29th, 2014

Google Instant…annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers – and they're taking forever. Of course they only pull up 2 feet after getting their food, because how would they be able to yell back at the cashier when they're done inventorying […]

Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of Remarketing Lists for Search Ads (RLSA), of which only a fraction had experimented with the […]

Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 Intelligent Tools that will have the most significant impact on day-to-day AdWords optimization. 1. Bulk […]

AdWords Campaign Management – Best Practices for 2014

by Adam McCluskey April 23rd, 2014

After a long winter, its time to put the hat and gloves away and take a fresh look at how our campaigns have been trending over the past, er … 3 to 4 months. As you catch yourself day dreaming of that one particular vacation, it can be easy to fall into the habit of […]

(Not Provided) Data in Adwords: The Facts

by Ryan Cruz April 21st, 2014

Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com" Organic Google searches are already severely limited: you can't […]

The 10 Levels of AdWords Geotargeting

by Robert Brady April 2nd, 2014

One of the most basic settings for any PPC campaign is the geotargeting where you set the geographic area where you want to show your ads. Believe it or not, Google AdWords features 10 different levels of geotargeting. Country – Google has a presence in most countries of the world. This is the largest geotargeting […]