Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could [...]
What Is The GDN?
The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide [...]
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How To Combine Your PPC & SEO Strategies
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http://www.searchenginepeople.com/wp-content/uploads/infographics/seo-ppc-strategies.jpg[url=http://www.searchenginepeople.com/blog/150140955-seo-ppc-strategy.html]How To Combine Your PPC & SEO Strategies
How To Combine Your [...]
Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 39 [...]
AdWords has recently released one of my favourite new features since broad match modified keywords.
It was added quietly in December 2014 - so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way [...]
As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If [...]