Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the [...]
Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with [...]
What are view-through conversions?
A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days [...]
The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising [...]
Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever.
Of course they only pull up 2 feet after getting their food, because how would they [...]
Written with Andrew Popowycz, PPC Specialist.
On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 [...]