Link Google Plus to AdWords for Higher CTR

by Louise McCartan January 29th, 2014

When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions? I have to say, I've been proved wrong. The investment Google has made in social means that it's here to stay. Benefits of AdWords Social Extensions 1. Social Proof [...]

What Is a Good CTR on Google AdWords?

by Alan Mitchell January 24th, 2014

A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing your field of work), 'what's a good speed to drive' (without knowing the local driving rules), and 'what's a good meal [...]

A Brief Guide To Google AdWords Bidding Strategies

by Dorian Travers December 27th, 2013

Bidding strategies have evolved significantly over the past few years.  There are currently several primary types of bidding strategies offered by Google AdWords, and the introduction of flexible bidding strategies has made the process more complex as well as more effective.  CPC bidding is more advanced (and complicated) than ever.  Bidding can be based on [...]

The 10 PPC Big Win Resources Of 2013

by Robert Brady December 17th, 2013

As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year. 70% of Mobile Searchers Use the Click to Call Function – If phone calls play an important role in your business, then you're missing out if you don't have call [...]

3 Steps to Google AdWords RLSA Success

by Alan Mitchell November 26th, 2013

Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is already somewhat relevant and qualified, RLSA allows you to be considerably more generic with your [...]

In-House vs. Outsourced Pay-Per-Click Management

by Nick Supapol November 13th, 2013

Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with [...]

7 Data-Driven Ways to Use PPC for Inbound Marketing

by Robert Brady October 23rd, 2013

If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines — That awesome content piece needs an awesome headline. Find out what your target market responds to by writing 3-4 ads, each with a different [...]

4 Ways to Turbocharge Your AdWords Analysis Skills

by Alan Mitchell October 9th, 2013

1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no conversions have come from a keyword, ad, or search query after 200 clicks, then you [...]

Earlier this week, Google announced that over the next few weeks they will be rolling out 'Estimated Cross-Device Conversions' in AdWords. By capturing these metrics, it now allows advertisers to get more insight into the conversions that were initiated via search ads. It also helps account managers better understand & explain to clientele the full [...]

Boost Your Content Marketing with PPC

by Robert Brady August 14th, 2013

We've all heard the mantra "Content is King", but content marketing has been getting a lot of attention recently. A quick Google search turns up a full page of paid listings as well as organic listings from CopyBlogger, Mashable, Marketo, etc. These articles talk about how to create good content, but more importantly, they focus [...]