/PPC

How To Use Paid Search Ads To Build & Measure Brand Awareness

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the [...]

By |July 29th, 2014|PPC|Comments Off on How To Use Paid Search Ads To Build & Measure Brand Awareness

Getting Top Position With Location Based PPC On A Budget

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with [...]

By |July 28th, 2014|PPC|4 Comments

Here's Why Google AdWords Phrase Match Matters [Stats + Theory]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers [...]

By |July 17th, 2014|PPC|Comments Off on Here's Why Google AdWords Phrase Match Matters [Stats + Theory]

How To Value View-Through Conversions For Display Campaign Performance

What are view-through conversions?
A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days [...]

By |July 10th, 2014|Analytics & ROI Analysis, PPC|Comments Off on How To Value View-Through Conversions For Display Campaign Performance

The Top 10 Features Of A Great Landing Page

Want conversions? Incorporate these 10 characteristics of top landing pages
By |June 4th, 2014|PPC|Comments Off on The Top 10 Features Of A Great Landing Page

AdWords for Non-Profits: Maximizing Your Google Ad Grant

The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising [...]

By |June 4th, 2014|PPC|Comments Off on AdWords for Non-Profits: Maximizing Your Google Ad Grant

Hitting A Home Run With LinkedIn PPC – Case Study

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all [...]

By |May 30th, 2014|Conversion Optimization, PPC, Social Media Marketing|Comments Off on Hitting A Home Run With LinkedIn PPC – Case Study

Google Instant for Keyword Research

Google Instant...annoying?

Wrong!

Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever.

Of course they only pull up 2 feet after getting their food, because how would they [...]

By |May 29th, 2014|PPC|Comments Off on Google Instant for Keyword Research

The 10 Step Google Search Remarketing Setup Guide for AdWords (RLSA)

Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing?

If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of Remarketing [...]

By |May 22nd, 2014|PPC|Comments Off on The 10 Step Google Search Remarketing Setup Guide for AdWords (RLSA)

4 New AdWords Innovations Rolling Out That Will Save You Time

Written with Andrew Popowycz, PPC Specialist.

On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 [...]

By |April 24th, 2014|PPC|Comments Off on 4 New AdWords Innovations Rolling Out That Will Save You Time