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Guide To Google AdWords Quality Score (& How You Can Optimize It)

Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]

By | August 11th, 2015|PPC|Comments Off on Guide To Google AdWords Quality Score (& How You Can Optimize It)

5 Tips for Managing Your PPC Accounts

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]

By | July 9th, 2015|PPC|1 Comment

Remarketing Frequency Capping & Membership Duration Testing

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know [...]

By | June 25th, 2015|PPC|Comments Off on Remarketing Frequency Capping & Membership Duration Testing