This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be annoying but... it depends. Don't leave just yet... we've got some great insight on form design.

The correct answer, of course, is enough. Enough fields to capture the necessary information you need to capture and qualify your lead. While your marketing or sales team may want dozens of fields of information, I'd highly recommend you default to as few as possible, here's why:

Formstack has done a ton of research with their millions of users on form field optimization and have found: