What Is Facebook Ad Targeting & How To Use It


Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A Successful Social Media Strategy. Having Facebook Ads increases engagement and allows your product to reach people who have common things with your current customers that lead you to believe might be interested in your product proposal.

Facebook Ads have evolved quite significantly nonetheless, and one of the outcomes has been a very sharp tool that allows you to get very specific with the target you want to reach and customize your message so you can increase engagement and reach while optimizing your marketing spend by only reaching the people that are valuable to your business.

To understand how to use Facebook’s Ad Targeting in favour of your business, you need to remember to Loc-Dem-In!

LOCate Your Target:

Ask yourself: Where does my target live in? Where has my target recently been? And finally, where is my target travelling to?

If you can answer those questions and have a specific message you’d like to share with them about your brand, you’re in luck! Because Facebook Ads can help you reach them.

Note: You can exclude locations too!

DEMographics Of Your Target:

Ask yourself: Do I know what age and gender do my target have? Maybe you know the languages they speak, ethnicity they have, politic views they empathize with or relationship status they fall under. You can reach them all!


INterest Of Your Target:

Ask yourself: Do I know what kind of content would my target post or what type of pages they like? Do they like Technology, Nature or Fashion? Yes, you can get to that level of detail.

Still not sold on Facebook Targeting? We’ll give you a bonus category!

Behaviours of your target:

Ask yourself: Do I know anything else about my target that may sway them to visit my store o website? Do I know if they’re expats or are currently traveling?

Note: The cool thing about behaviours is you can overlay any additional targeting options. That way, you can reach single women, ages 18-34, who live in Toronto, Ontario who are currently traveling, for example.


So now you know it!

About the Author: Carolina Valdez-Ambia

Experienced and driven marketer specialized in digital.

Additional Posts

5 Instant Content Creation Tips

Listen Up! Establishing A Small Business Listening Strategy

Quality Over Quantity In Personalized Digital Content Marketing

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
5 Instant Content Creation Tips

Ask a marketing team what they struggle with the most and chances are good they'll say content creation. There's also...Read...