5 Ways To Leverage Your Company Blog

There are so many reasons why every company should run a blog that it doesnt make much sense to not have one. A company blog is a great way to build up your reputation as an industry leader and expert. Its also a good place to add a little personality to stiff and flat company websites. Blogs let you connect with other industry professionals and companies, as well as your consumers. Well-optimized blog posts can rank well in the search engines, increasing your online presence. A well-written and popular blog post can get referenced on other sites, increasing the number of inbound links to your site. The benefits are well worth the effort of writing two or three blog posts a week.

Leveraging a blog post to provide added value for your company takes only a bit more effort.

 

Submit it to social bookmarking sites

social-bookmarking

Popular social bookmarking sites like Digg, Reddit and StumbleUpon (among others) are a great place to submit your blog posts to every time one goes live. These sites are visited by thousands of people every day, so they can be a valuable source of traffic. Chances are there are smaller social bookmarking sites for your industry niche (like SERPD for SEO) where you should also be submitting posts.

 

Promote it on your social networks

social-networks

Your Facebook, Twitter and LinkedIn audiences and your blog readers probably dont line up 100%. Every time a post goes live, you should Tweet it, post a snippet of the post to your Facebook Page and submit the story to your LinkedIn groups. You can also promote it on any other social networks you are a part of. The point of social media is to connect and engage your audience. By promoting your blog posts, you are giving your social network a reason to reconnect with you. One tip: dont post the whole blog post to your social networking profiles. You can leave a snippet, but link over to the actual blog post itself. This will help drive traffic.

 

Use blog posts in your newsletter

newsletter

Once youve built up a decent archive of blog posts (three months worth or so) you can start to recycle the old blog posts into your company newsletters. Even the most loyal readers arent going to read and remember every post youve ever published. As long as the information in that post is still relevant, why not reuse it and bring the post back to life. Youd be amazed at what kind of traffic those old blog posts can get when you incorporate them into your newsletter.

 

Encourage comments

discussion

At the end of your blog post, ask a question to your readers and invite them to answer in the comments section. Blogs are inherently social by nature; you should encourage your readers to join in on the conversation. It is easier to keep readers engaged if you let them voice their opinions. You might even get some great post topics out of their comments. Letting readers comment is also a good way to build relationships with your readers and other industry professionals.

 

Let your readers share it

sharing

Social sharing buttons are a great way to let your readers do the promoting for you. The Google +1 button recently went live, have you added it to your cache of social buttons? You can also include share buttons for Facebook, Twitter, LinkedIn, Google Buzz, StumbleUpon, Delicious and more. The easier it is for a reader to share, the better chance you have of getting your blog post in front of a new audience.

These are just five tactics that you can implement to better market your own company blog. If you have found other useful ways to promote your blog, please let me know!

About the Author: Nick Stamoulis

Nick Stamoulis is the President and Founder of Brick Marketing, a full service Boston-area SEO services firm and has over 13 years of SEO experience.

Brick Marketing

Additional Posts

How having an editorial calendar can make your business more successful

0.4% – Tumblr’s Advantage Over WordPress.com #stats

Easy Video Content Creation with Go!Animate

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
How having an editorial calendar can make your business more successful

In business, planning is everything. Your online content is no different....Read More...

Close