There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor). This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.
A long term SEO strategy for rising up the search rankings will involve factors that you can control and build on. In addition, the more you build up a base of customers who are heavily invested in your products and services, the more likely you'll build a lasting and influential SEO strategy.
Analysis of behavioral trends on a vertical search engine, showing how a slight change in user behavior improved organic rankings.
Summary: no, not in the 1-on-1 "mechanical", algorithmic way.
Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring that my clients’ are visible in the media, on social networks and in organic search engine listings.
Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings.
PageRank would be a great indicator of page quality and relevancy if there is no link selling or artificial link building involved. Lacking that, Google has to implement a quality scoring system independent of link popularity.
You may have heard several weeks back about a major chain (no names here) hiring an SEO company to better their ranking. This SEO company did an amazing job getting them indexed #1 for hundreds of terms...that is until Google [...]
Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick. Here's how.
To explain why Google is making this algorithm change, first you need to know the story that unfolded this week: A couple of days ago, the New York Times ran a story about a company who claims to be generating [...]
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