Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn't have, there's a place for site change monitoring in your tool box. Here are [...]
When it comes to search engine optimization (SEO), backlinks are still the most effective way to increase your rankings and get search engine traffic. While many experts suggest creating great content as a way to get a lot of [...]
There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often [...]
A/B Testing is the practical approach to test one thing against another. The concern some SEO's and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt [...]
After switching to HTTPS it's a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don't use HTTP anymore. We'll use the https://webhelpforums.net domain as an example. It recently [...]
Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that [...]
Even if you're a social media whiz, LinkedIn can defy understanding. After all, it's not like other social networks. Although it's now got a lot more "social" in its features, and has recently refreshed parts of its interface so it [...]
With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]
Traffic to your website is steadily rising, along with sales. Rankings are also on the rise for your target keywords. But the next day traffic takes a sudden nosedive and your site is nowhere to be seen in the search [...]
Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of [...]
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