Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small businesses. This means that all our efforts and resources are limited to a very specific geographic region or locale. This could be a large city like Dallas, Texas or a relatively small one like Naperville, Illinois. This type of SEO strategy is a fairly straightforward one. You would optimize all the meta data of important pages with geo-modifiers and make sure the content reflects the target cities. Just a few tweaks here and there would ensure your website and local SEO campaign was in good shape. But every now and then, our lives tend to become more complicated. Occasionally, we have to work with a large brands with multiple locations across the country. As search professionals, we cherish the opportunity to work with larger budgets and brand names. But with larger clients, the strategies tend to become more complicated as well.