Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

How Does Quora Fit Into Your Online Marketing Strategy?

Lior Levin | May 29th, 2012
Tweet29
Share1
Share
Pin
30 Shares

quora

Quora is a social network that utilizes a question and answer format in order to provide expert advice. The About page of Quora states "When you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge -- like real doctors, economists, screenwriters, police officers, and military veterans."

When users log on to Quora, they can create personal profiles and homepages customized to reflect the people, topics, and questions they know the most about. The potential to widely share expertise in an online forum makes Quora a potentially valuable networking and marketing tool that is worth considering for many businesses and marketers.

Use Quora For Name Recognition And Links

The advantage of Quora is the personal nature of the information shared, which allows users with the most knowledge and expertise to receive the credit they deserve.

Joan Stewart of the Publicity Hound writes; "Unlike Wikipedia, everything on Quora is tied back to a person. Each question and answer has a revision history associated with it, and each change in the log is associated with the person who made it."

Improve Customer Satisfaction With Quora

Any time users can gather in one place to ask questions and to talk about which services they use, it's inevitable that some users will share negative feedback. By doing a brief daily search of Quora, you can track feedback related to your company.

Heather Whalen writes at Mashable "Companies can deliver customer service via Quora by responding to complaints and criticisms. Additionally, company representatives can serve as resources, as illustrated by Instagram's CEO, Kevin Systrom, who has answered questions about the app's origins, name and URL."

Use Quora For Peer Networking

Connecting with industry experts is a way to get recommendations, guest posts, and referrals, and Quora is one place where you can find many of them. If you work in an industry that is spread across nations and continents, then Quora can function like a local business mixer.

Ritika Puri is a social media consultant who uses Quora as a business to business networking tool: "Positioned as a question and answer (Q&A) engine, the platform has evolved into a peer-driven, substantive resource for millions of business leaders, students, journalists, marketers, designers, engineers, and high-tech aficionados who have one thing in common: a desire for knowledge."

Generate Leads Through Quora

The real value of Quora for many users comes through the opportunity to make valuable contacts with potential clients. John Behan, an account executive at Strutta shared in a Quora discussion  "At Strutta we use it [Quora] to assert our position as thought leaders in our industry, and share our knowledge of contests and promotions with people who have asked great questions."

Find Relevant Content Ideas For Your Blog

If you want to make your blog content relevant for your readers, We Do Marketing suggests  "Look for questions related to your business with few answers and a large number of followers. Then write a blog post responding to the question. In your post, provide a link to the Quora question, and in the Quora answer field, link to your blog."

While users on Quora will be suspicious of spammers just trying to get more traffic, if you can answer a question appropriately in a blog post format, you'll be able to generate a valuable back link to your site that may win over some new customers in the process.

Greater Interaction With Social Networks

Quora can be linked to Facebook or Twitter, and therefore users can learn what their contacts are already discussing on Quora and engage them on a level that goes beyond the pithy remarks that are so typical for Twitter. Media Bistro notes "The platform uses your social graph to show you questions asked or answered by people you are connected to or answers they may have voted up or followed." Answering and asking questions on Quora is an excellent way to take your networking on Twitter to the next level.
 
Quora is an excellent marketing and networking tool that has a dedicated user community that moderates the questions and answers in order to prevent comment spam and shameless self-promotion. If you're looking for a platform where you can show your authentic expertise, then Quora is a great place to build your reputation.

  •  Use Quora To Stamp Your Authority [Reputation Management]
  •  How to Showcase Your Expertise on Social Sites
  •  10 Steps To Google's Real Social Search Results
Tweet29
Share1
Share
Pin
30 Shares
Posted in Social Media MarketingTagged quora, social

About the Author: Lior Levin

Lior Levin works with apsd to html service company.

One thought on “How Does Quora Fit Into Your Online Marketing Strategy?”

  1. Leo says:
    May 30, 2012 at 5:41 am

    Hearing about Quora for the first time! Would I be way off mark if I were to say that it is an evolved, better and an improved version of Yahoo Answers? That’s what it sounds like. I’ll sign up and give it a go.

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

Create a New AdWords Campaign in Record Time – Using the Ad Group Ideas Tool

May 29th, 2012 | by Kris Scheben-Edey
Pinterest Badge | Adding Pinterest to Your WordPress Website

5 Ways To Add Pinterest To WordPress

May 28th, 2012 | by Eileen Lonergan

5 Examples of Huge Branding Successes and How You Can Achieve Them Too

May 28th, 2012 | by Rachel Sprung

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People