Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

It Ain’t Easy Being SEO Copy

Mandy Pennington | June 21st, 2011
Tweet46
Share2
Share
Pin1
49 Shares

seo-copy

At first glance, SEO copywriting can seem cold. Most people tend to view keywords as sterile phrases to be popped in here and there throughout content. In fact, SEO copy can have a bad reputation.

In the past few months, I've seen numerous articles pop up about SEO and how it destroys creativity, ruins the user experience, and just generally makes the whole internet suck. Granted, SEO has been a victim of bad reporting in some cases, but that's a separate issue. When you take a closer look, SEO copy is no different than any other copy you might read.

SEO Copy has Structure

We've all read novels, essays, news articles, and blog posts. In most cases, they fall under some kind of structure. With a news article, we can expect to get the who, what, when, where, why, and how. A novel tells a story with characters, setting, and plot. SEO content follows the same guidelines, offering a story that can connect business to customer or storyteller to reader. While the exact format may vary from site to site, one can see that SEO content follows a structure.

SEO Copy has Heart

All writing tells a story. Why tell a story? Because it connects with people. Good SEO copy has heart and can help you tell a story about a company, a brand, or a service. It could help you reach an audience and propel them toward taking action. It can inspire emotions and get people feeling passionate about something. Hell, even if you're just giving how-to instructions, SEO copy can find a way to reach people - when it's done well.

SEO Copy has Style

Some SEO copywriters like to use metaphors. Others like to use lots of adjectives when describing products or services. I've even seen some copywriters turn a regular blog post into a work of poetry. Like any other writing format, SEO copy has style and therefore, takes creativity to craft. To those who say that SEO ruins creativity, I say "Psh." SEO copywriters know that it takes guts and talent to write content that speaks to people.

SEO Copy is Helpful

SEO copy does not ruin the user experience. When done well, SEO-friendly copy can only enhance it. The purpose of SEO content is twofold: one, it should utilize keyword phrases as to attract appropriate traffic, and two, it should give information that is valuable to the visitor. The key to making SEO content helpful is to consider the user and a good copywriter always puts the user first.

Remember - keywords may get them to the page, but it's smart marketing and good writing that gets them to stay.

What's an SEO copywriting myth that you'd like to dismiss?

Tweet46
Share2
Share
Pin1
49 Shares
Posted in ContentTagged 4, listpost, myths, writing

About the Author: Mandy Pennington

Mandy (Boyle) Pennington is the Director of Internet Marketing at Net Driven. She is also a published freelance writer, lecturer at Marywood University, and co-founder of NEPA BlogCon. She enjoys theater, not taking herself seriously, and all things food.

Net Driven

One thought on “It Ain’t Easy Being SEO Copy”

  1. Maciej Fita says:
    June 22, 2011 at 4:07 am

    I often bump into websites where people don’t know how to create the right balance between good content and SEO content.

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

How To Enable & Use Adwords Ad Extensions

June 21st, 2011 | by Robert Brady

James Bond and the Art of Secret Selling

June 20th, 2011 | by Rick LaPoint

Bing Adjusts adCenter to Automatically Include Plurals

June 17th, 2011 | by Scott Spjut

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People