How many tools do you really need around your SEO office - your virtual SEO workspace? Search engine optimizers need tools to evaluate traffic, competition, rankings, link data, site analytics, etc.

  • Are you are all-in-one type of SEO who only uses one tool and one data set?
  • Are you a handyman SEO who has a tool belt with multiple variations of analysis and ranking tools?
  • Do you fancy yourself a do-it-yourself SEO who prefers no tools to ensure you are not disconnected from the process?


We all know the best tool is your brain, but even it needs augmenting. Tools need to match the job. "Mom and pops" and "industrial strength powerhouses" may need different SEO insights depending upon the type of website and competitive landscape.

I often think of Ann Smarty as the "SEO Tool Queen." When reading her "Online SEO Tools – the Ultimate Collection," you wonder how she organizes and keeps track of so many various tools for search engine optimization. And when it comes to keyword research, Lee Odden gets an award for "Keyword Research Guru" with his "Best Keyword Research Tools" pool that identifies a plethora of tools for evaluating query demand.

I use a variety of data sets for keyword research and plan to keep it that way. For SEO, I'm using more tools than I can keep organized - multiple tools and plugins scattered all over my SEO office. They don't always "spit out" the same information. Often, there is "redundancy."

HELP! I need to declutter!

I recently called for your help with my 12-Step Program to Buy Back Time, and I’m asking for your insight again! As a search engine optimizer...

  • Do you pay for multiple tools for analyzing competition, links, ranking etc., spending hundreds of dollars a month?
  • Is it necessary to have multiple tools and data sets all over your SEO office?

Cast your vote (multiple choice):

The poll is open until midnight May 19, 2011. Leave your insights on how you organize your SEO office.