Yes, you read that correctly. Despite all the fancy charts above and the dips in the exact match signal, Rob Woods is saying that it hasn’t had much of an impact. Let’s rework those charts….
The Exact Match Domain Update Hardly Hurts

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Yes, you read that correctly. Despite all the fancy charts above and the dips in the exact match signal, Rob Woods is saying that it hasn’t had much of an impact. Let’s rework those charts….
It may not be a magic bullet, but this method may do enough to keep you afloat while you work towards cleaning up your backlink profile over the long-term….