On May 22nd, 2013 Google rolled out Penguin 2.0, an algorithm update aimed at better identifying and penalizing websites whose search rankings are benefiting from unnatural link building tactics. Though this update isn't the most recent significant change that Google [...]
The story is becoming commonplace. It goes something like this. 4 years ago you decided that you wanted to see if you could get more enquiries/traffic/conversions/revenue from your website or your company's website. You did some investigation or you delegated [...]
It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update. On 17 April 2012, [...]
Thanks to the Google EMD (exact match domain) update new websites looking to cut a few corners with their SEO program by capitalizing on the supposed SEO value of a keyword rich domain can no longer do so. And because [...]
Well, it has in fact been well over a year now. A lot has changed since April 2011, and in some ways, a lot has remained the same. Here is what happened; 11th April 2011 - My main site was [...]
Don't give up on using your exact-match domain as anchor text as it's still a significant boost to SEO.
In the wake of Penguin, thousands of low-quality links have been completely devalued. Your deep, unique, high-quality content is the best tool you have to build links back to your site - and the way to do that is to make it as linkable and shareable as possible.
Are you still wondering how to recover from the recent Google Algorithm Updates like the Penguin and Panda? Did you change your SEO plans, techniques, strategies or whatever? Did you already have plans on how to get back on track? [...]
Since Penguin I've taken a slightly new approach to how I build links for exact match domains. It mainly focuses around anchor text.
It may not be a magic bullet, but this method may do enough to keep you afloat while you work towards cleaning up your backlink profile over the long-term.
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