A common practice to evaluate keyword difficulty is to assess how many websites are deliberately targeting this keyword. In other words, when one searches for a keyword or key-phrase in Google he may get results from websites that haven't targeted [...]
With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to improve the total ROI of his clients, and the fastest way to that goal is trough highly convertible keywords, which is why we need to understand CTR and CTR prediction, to know which keywords to target and push forward.
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