As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site…
Tag: Link Building
10 Questions to Guide Your Best Link Building Campaign
One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately,…
How to Build Your Brand With Link Building
If you work in any wing of any kind of marketing, you are at least familiar with the concept of…
Link Building: The Steroids of SEO
You Gotta Be Kidding Me: Comment Spam
There are many webmasters, link building companies, and SEO companies who really put a lot of faith in blog commenting…
3 Important Things Matt Cutts Has Already Said About Link Building This Year
Google’s Head of Webspam, Matt Cutts, has recorded a number of videos for the Google Webmaster YouTube channel over the…
Content Marketing Vs Link Building – What To Focus On
Digital marketers today face a difficult SEO dilemma. What’s more rewarding: keyword marketing and link building or content marketing? What…
What To Ask Of Your Link Builders in 2014
12 Quotes From Matt Cutts That Changed Link Building
Matt Cutts, the head of Webspam at Google has had a lot to say on link building over the…
The Link Building Approach for Time-Strapped People
Even with all the talk of “content marketing is the new SEO” and “don’t build links, build relationships”, most marketing…
10 Types Of Links Marketing Should Care About The Most
You’re a marketer. You’re into selling to people, not building links. But these links? These you should know about….
Starting from scratch: building connections & mentions for a new site
There are many myths and misconceptions scattered around the internet of what steps webmasters should take when building links to…
5 Link Building Techniques Google (Supposedly) Killed in 2013
As of late, Google has been telling webmasters to nofollow different types of links pointing to their sites. The search…
Optimize Your Guest Posts with Google CSE
A common practice to evaluate keyword difficulty is to assess how many websites are deliberately targeting this keyword. In other…
Gone Fishing: The Secrets of Inbound Marketing and Link Baiting
There’s no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer…
How Do Small Businesses Grow Local Inbound Links?
One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a…
Are You Building Links For SEO Or For Traffic? How To Kill 2 Birds With 1 Stone
Never before has link building been more confusing than it is now. Back in the day, SEOs knew they could…
It Worked! How I Got a Google Link Penalty Lifted
Recently, I had the unenviable task of trying to have a website’s Google penalization lifted so the site could regain…
3 Tips to Avoid Saturating Your Link Profile and Anchor Text
Thanks to the Google EMD (exact match domain) update new websites looking to cut a few corners with their SEO…
Bare Bones Link Building Advice
In an interview I did with link building expert Eric Ward, he and I discussed whether the Google Penguin update…