As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site optimisation has become a lot more important. It has always been essential though - and nothing is more important for [...]
One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is [...]
If you work in any wing of any kind of marketing, you are at least familiar with the concept of branding. Its a marketing imperative. You may have even heard/read this quote a few times: Consumers trust brands that they [...]
Steroids by Sam Antonio Photography In my 4 years with SEP I have talked to many of businesses looking to improve search engine rankings; since Google's crackdown on artificial inbound links many of those conversations have shifted to discussing [...]
There are many webmasters, link building companies, and SEO companies who really put a lot of faith in blog commenting as a way to build links, traffic, and expert reputation. There are also quite a few of these individuals who [...]
Google's Head of Webspam, Matt Cutts, has recorded a number of videos for the Google Webmaster YouTube channel over the years. Last year was the year of link building advice, with many videos discussing the tricky territory of building good [...]
Digital marketers today face a difficult SEO dilemma. What's more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other? In this post, we'll address what you should [...]
Photo by jcburns If you own your own business and do online marketing in any capacity then there is a good chance that you are undertaking link building in some capacity. The odds are that this isn't carried [...]
Matt Cutts, the head of Webspam at Google has had a lot to say on link building over the past 11 months or so. He has recorded a number of videos for the Google Webmaster Help YouTube channel as [...]
Even with all the talk of "content marketing is the new SEO" and "don't build links, build relationships", most marketing managers and SEOs know full well that link building is what makes or breaks a site's search engine visibility. Unfortunately, [...]
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