Almost every month we find a website aimed at trashing other businesses. The amount of traffic driven by comments keeps the URL high on SERP's and almost 100% of the time the information that's linked to the comments is slanderous [...]
Earning and keeping your visitors trust should be the starting point for every single search engine marketing campaign. You have probably heard of on-page SEO and off-page SEO at some point, but have you ever heard of on-page trust and off-page trust?
A couple of years ago, Google Auto complete was not a problem for companies and brands. They just had to monitor their page rankings. Today, there are so many things to watch out for when it comes to managing your reputation online. Bad reviews and negative comments can hurt your brand if you are not vigilant. If would like to see how Google Autocomplete is affecting your brand, search your name now. You might be surprised at what you discover.
I can guarantee this. If you make the five online reputation mistakes listed here you'll be taking huge leaps towards making your nightmares come true.
Having worked in the Online Reputation Management field for over 6 years I have encountered many individuals who want a particular result for their name "removed" from the search results page. Unfortunately, removing anything from Google Search is nearly impossible.
How many searches do you think Google sees in a month? 88 billion. How many adults in the US are online? 75%! What do they do there? They shop, search and share. Once you know the answers to these questions, [...]
Online Reputation Management (ORM) generally involves using SEO techniques to replace negative search results with positive listings. That might involve building links to favorable content that already exists, or creating new content designed to outrank whatever you’re trying to disassociate yourself from. But is it ethical to essentially hide this “negative or embarrassing content”? And is it good for SEO as an industry to prevent the public from accessing information it has a legitimate interest in seeing?
A new year doesn't mean a new beginning for your company or individual online reputation, because as most are acutely aware, online reputation is built and maintained over time. But a new year does bring a new focus to the field of online reputation management - and in turn this will affect individuals and companies concerned with such issues.
If a business comes across a video, song, blog article or post about their brand or their products and it is negative, then you should be prepared to respond.
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