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Tag: opinion

Practical SEO Truths We All Seem to Forget

September 28th, 2012 | by Mandy Pennington

Have you ever, even for a moment, forgotten about people when you were working on a campaign?

I know, I know. You don’t want to admit it, but you know it’s happened….

Read More…

Posted in SEOTagged opinion, SEO3 Comments

SEO, Affiliate And Ethics – Is It Ok To Hurt Someone Else’s Industry?

July 26th, 2012 | by Adam Riemer

Do you work at fixing your own industry while hurting another because you are not a part of it and does that still make you a white hat firm knowing you are helping black hat players in another industry?…

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Posted in SEOTagged affiliate marketing, opinion

Why I think Link-based algorithm of Google is good and Social metrics should only be an additional help

June 11th, 2012 | by Manish Pandey

Over the past few years, Google has added a good number of updates and social search features. Recently, there has…

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Posted in SEOTagged Google, Link Building, opinion, social6 Comments

Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers

May 2nd, 2012 | by Alan Mitchell

Understand what Google Adwords’ match changes mean and how they impact your bottom line….

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Posted in PPCTagged adwords, charts, Google, opinion, PPC

Online Reputation Management: You Really Want To Defend This Company?

January 6th, 2012 | by Joel Stein

Online Reputation Management (ORM) generally involves using SEO techniques to replace negative search results with positive listings. That might involve building links to favorable content that already exists, or creating new content designed to outrank whatever you’re trying to disassociate yourself from.

But is it ethical to essentially hide this “negative or embarrassing content”? And is it good for SEO as an industry to prevent the public from accessing information it has a legitimate interest in seeing?…

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Posted in ContentTagged opinion, repuation management3 Comments

You Gotta Be Crazy To Do SEO – But We’d Do It Again In A Heartbeat

December 7th, 2011 | by Gabriella Sannino

So what keeps optimizers digging in their heels? Why are there any left? Because, with few exceptions, we love what we do. You have to love this job to keep it….

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Posted in SEOTagged opinion

How & Why Search Queries will Die

December 2nd, 2011 | by Anthony Contoleon

Search doesn’t need to be a process or a destination. It won’t be either for long. Search is a service; Google’s mobile voice search and more recently Apple’s Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific….

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Posted in ContentTagged bing, Google, opinion6 Comments

Direct SEO is dead! (Almost)

November 28th, 2011 | by Danny Chapman

Google is becoming less accessible by SEO’s who rely on link buying, directories, article marketing and other now sub-par SEO tactics because it can spot it a mile off….

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Posted in SEOTagged opinion, seo theory4 Comments

Why joining Google Plus will kill your business

November 25th, 2011 | by Kristy Bolsinger

So Google Plus will not actually kill your business. But the inability to maintain focus and discern real true opportunities can….

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Posted in Social Media MarketingTagged google plus, negative, opinion, social12 Comments

On The Road to Recovery – A Panda Success Story in Two Parts

November 16th, 2011 | by Jonners

Like many people I hit the forums and blogs to find out why my site had been targeted. I soon found Google’s new guide on creating quality websites and like most people read the advice and in a haze of self righteous denial said “my site is quality!” and ignored the advice….

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Posted in SEOTagged longform, opinion, panda, SEO, theories6 Comments

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