How To Use Product Reviews To Drive SEO
If you're not doing product reviews you're missing out on some powerful opportunities to drive traffic to your site and drive readers to convert into buyers
How to Encourage User Reviews: Tips for Small Business
Customer Reviews by Frank Gruber If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so [...]
How to Use Social Media to Encourage Customer Reviews
Customer reviews are a great way to both market a product and build more quality content on your site, which in turn makes it rank better in search engines. There is also a strong tie between site trust and consumer reviews. Even negative reviews have their place as most savvy shoppers will not trust a site that never points out the cons.
A Four Step Plan To Get, Monitor & Respond To Online Reviews
Online reviews play an important role in convincing people to buy something. Those reviews can also appear in the search results of search engine. The way they appear there can get you extra clicks. And last but not least, search engines use the information from reviews to help them calculate your ranking.
How to Get Links from Customers & Vendors
Look at any comprehensive list of link building techniques and you'll find something along the lines of get links from vendors or as your customer for a link. The trick, of course, is in how you frame that question. You [...]
Raven Tools Walkthrough
SUmmary: Raven Tools is an impressive SEO tools and analytics set. If you're looking to fill the missing parts of your current tool set or if you don't have similar functionality in-house, take Raven Tools for a test drive: it [...]
All you Need To Know About Online Business Reviews and Ratings
Interesting facts about ratings and reviews with recommendations about how these findings can be utilized for maximum benefit.
Use Testimonials To Bump Up Your Ranking
You may have heard several weeks back about a major chain (no names here) hiring an SEO company to better their ranking. This SEO company did an amazing job getting them indexed #1 for hundreds of terms...that is until Google [...]
