Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition. You might be worried that getting started with Pinterest is [...]
Master the simple redirect as well as the art of the rewrite rule.
Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below [...]
A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions - I went to create a post in [...]
When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital - [...]
IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and [...]
Social Distribution by tray Were going to assume that, as a business owner, you've already taken the first important step and established yourself on the Internet. Maybe you have a Facebook profile or even a YouTube channel. Whatever it [...]
What is Content Marketing? Content marketing is an online marketing strategy in which a company creates and distributes relevant and valuable content for the purpose of engaging and building a specific target audience. Examples: Your business offers SEO services, you [...]
So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous ;) Maybe. [...]
Campaign Tools. Photo by Jorge Quinteros When you begin a new campaign you generally set up a number of metrics to gauge your progress; site traffic, conversions, and other key performance indicators. Normally you will research your competition, identify [...]
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