Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

U-G-L-Y You Ain't Got No Alibi!

Megan Slick | June 10th, 2009
Tweet
Share
Share
Pin
0 Shares

The relationship between copywriters and graphic designers/web developers is a tense one. I can't say that I blame designers. If the copy doesn't fit the space, it degrades the design. In the defense of writers, there are many situations that keep writers and designers from properly communicating. Companies that are in the process of hiring and creating new websites should take this into consideration. If your writer and designer are allowed to communicate, you can avoid many blunders, including:

Orphan words - One word on the last line of a paragraph
Blank Spaces - The area allocated for copy is not filled
Stretching - Too much copy for the area allotted
Mismatched - The copy next to a photo has nothing to do with the photo

I've had the benefit of working closely with designers and I wish all of my jobs could be this way. The website looks professional, organized and polished. Clients and designers love it when copywriters take the initiative to make their copy look good. Sadly no one thinks about it until the job is over and the copy looks ugly. As a writer, it is your responsibility.

Tips for creating and fostering this relationship are:
1. Ask your client if you can be in the meetings with the graphic designer.
2. Ask the designer or your client to send you the home page lay-out when approved.
3. Request the character count for each of the sections of the home page.
4. If the design is being worked on at the same time as the copy don't write the home page first.
5. If the design is complete, submit your copy and then check on it when it goes live. If you see problems, contact the designer and/or client depending on the way you've been working.

Let's make web copy look good people!

Tweet
Share
Share
Pin
0 Shares
Posted in Web DesignTagged Copywriting, graphic designers, web developers, writing

One thought on “U-G-L-Y You Ain't Got No Alibi!”

  1. Tom Bradshaw says:
    June 16, 2009 at 6:48 am

    These are top tips Megan, great for the copywriter and the designer (me)! The user’s experience should be the most important thing, the closer a writer and designer work together the better all round. Lets all get along!

Comments are closed.

Recent Posts

  • The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

12 No-Brainer Steps to Internet Success

June 10th, 2009 | by Dave Snyder

Tool Time: The Search Marketer’s Free-to-Cheap Goodie Bag – SES Toronto Day 2

June 9th, 2009 | by Paul Teitelman

SES Toronto 2009: Why You Need Great Quality Scores!

June 9th, 2009 | by Tyler Calder

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People