Calculate URL Depth Using Excel

girl with calculations scribbled on hand Last time I showed you how to use Excel to reveal a sites directory structure. Today Excel is going to show you how many levels deep your URLs go " even if those levels are URL parameters.

Why?

Oversimplified: the more shallow, simple and clean a URL is, the better.

Every extra http://example.com/directory/and?url_parameter adds another level of depth to a site that can potentially waste a search engine spiders time on your site.

Finding out how deep URLs go is as easy as counting directories by counting /s and &s.

Heres how you do that automatically with Excel.

Get A List Of URLs

Get your list of URLs by crawling the site, scraping Google, getting a sitemap " anything.

Most of the time Excel can import just about anything and show it in a pretty structured manner.

Like last time, Im using the sitemap of Allied American University only Ive added a few fake URL query parameters.

image

Insert Directory Depth Formula

With your URLs in column A, heres the formula I insert to have Excel count directory depth:

=SUM(LEN(A2)-LEN(SUBSTITUTE(A2,"/","")))/LEN("/")+SUM(LEN(A2)-LEN(SUBSTITUTE(A2,"=","")))/LEN("=")-2

My data always has headers so the first URL is at line 2.

To repeat the formula for the other URLs, figure out how many URL lines there are. Easy way in Excel to go to the last line in a column is to put your cursor in the first cell, then press CTRL + SHIFT + cursor down.

image

Fill in: B2:B107 (in my case you might have more or less URLs). This of course presumes your URL depth information is in column B.

image

From the Home tab, click Fill and choose Fill Down.

image

Done

image

We can now see that /default.aspx is one step away from the domain or that /academics/degree/concentration/default.aspx is 4.

Just as easily we can see that /about-aau/contact-us.aspx?para1=hop&para2=dop is, due to its URL parameters, also 4 deep.

From here on we could do things like

  • sort the URLs by URL depth
  • highlight all URLs that are at or after an arbitrary level

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

Additional Posts

Five signs your SEO client kicks ass

5 Ways to Grow Your Ecommerce Sales This Week

Ten Year Coma, Copywriting, Marketing and Guilt

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
Five signs your SEO client kicks ass

What makes for a great SEO clients? Who rocks and why? Check the five tell-tale signs....Read More...

Close