Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and [...]
One of the greatest things about working in the Search Industry is the copious amount of data that we get to play with. I have a quantitative background with an undergrad in electrical engineering and in my former life was [...]
You might use formatting already, but I am here to make your life a little easier yet. I'm going to show you how to introduce color to your reports. Why does color matter? Color is much easier to process then black-and-white numbers on an Excel spreadsheet.
Combine two powerful tools -- SEO Quake and Excel -- to perform an index audit, identifying missing pages.
There are great posts that discuss keyword research, but what comes next? How do we organize these keywords into for our Adwords campaign? Can we expand on these keywords to include permutations?
Want to quickly and easily see how "deep" your URL's are? This excel Formula counts directories and URL query parameters to determine to true depth of a URL.
The larger the site the harder it becomes to figure out how many different levels and permutations there are once you leave the homepage. Using Excel you can get a clear view in no-time.
After our previous three SEO spreadsheet articles ... How to Automatically Track Your Google Positions in Microsoft Excel A Search Engine Keyword Variation Generator in Excel An automatic back-link checker tool in Excel ... we thought we would show you [...]
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