How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers

Digital marketers place a lot of emphasis on conversions - and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn't end there. You've [...]

By |March 19th, 2015|Marketing|1 Comment

Online Reputation Management Strategy

Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation.

Of course, there is nothing any [...]

By |March 13th, 2015|Marketing|6 Comments

5 Proven Strategies To Attract Qualified Leads

It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads.
1. Content
Having engaging quality content on your site with the proper keywords helps your visibility when users [...]

By |March 6th, 2015|Marketing|2 Comments

30 Days Of Essential Online Marketing Tools

Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business--on track.

Management, marketing and product-focus are a tough balance to strike when you're [...]

By |March 5th, 2015|Marketing|Comments Off on 30 Days Of Essential Online Marketing Tools

Selecting A Google Trusted Photographer for Google Business Inside View

Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These [...]

By |February 13th, 2015|Marketing, SEO|Comments Off on Selecting A Google Trusted Photographer for Google Business Inside View

How To Identify Fake Reviews

There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in [...]

By |February 2nd, 2015|Marketing|2 Comments

Key Aspects Of Effective Marketing

Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person.

Even more unbelievable for many brands is the fact that and 30 percent of people said that [...]

By |January 22nd, 2015|Marketing|Comments Off on Key Aspects Of Effective Marketing

How to Build Your Brand By Giving It Personality

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While [...]

By |January 20th, 2015|Marketing, PR, Social Media Marketing|3 Comments

Seven Reasons Your Social Media Should Include Instagram

So, your business is not on Instagram yet?

Instagram is such a great connector and catalyst to all other things social!

What are you waiting for?
Current Facts About Instagram
First, we can all empathize with the statement, "I need another social network like [...]

By |December 16th, 2014|Marketing, Social Media Marketing|4 Comments

POEM – Paid, Owned, Earned Media – The "Open Sesame" of Content Marketing

Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves [...]

By |December 2nd, 2014|Marketing|Comments Off on POEM – Paid, Owned, Earned Media – The "Open Sesame" of Content Marketing