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Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend [...]

By | May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Google’s Own Payday Lending Company Not Up To Snuff

Google has announced an update to their AdWords policy on lending products. As of July 13 (2016) Google "will no longer allow ads for loans where repayment is due within 60 days of the date of issue" nor will they [...]

By | May 16th, 2016|Marketing, SEO|Comments Off on Google’s Own Payday Lending Company Not Up To Snuff

Target The Right Audience To Build Your Business

Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they [...]

By | April 27th, 2016|Marketing, Mobile, SEO|Comments Off on Target The Right Audience To Build Your Business

3 Pitfalls Of Digital Marketing – And How To Avoid Them

Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, [...]

By | April 4th, 2016|Marketing|Comments Off on 3 Pitfalls Of Digital Marketing – And How To Avoid Them

Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a [...]

By | February 2nd, 2016|Lead Nurture & Marketing Automation, Marketing|Comments Off on Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)