Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting [...]

Five Types of Winning Marketing Content

by Alex Jones March 14th, 2014

Image Based Content Pictures are powerful tools to evoke emotions and motivate users towards taking positive action. The popularity of sites like Pinterest and Instagram bear testimony to the fact that image based content will always be a winner. Pinterest's focus on visual content helped it become the website that reached the 10 million unique [...]

So You Want to be a Marketer… Now What?

by Karianne Stinson March 12th, 2014

Not too long ago I stood in front of 30 eight and nine-year-olds showing them the ever exciting method of Lattice Multiplication. (Seriously, the kids LOVED doing it.) Yep, I was a third grade teacher. Ive talked before about the thought process and decisions I made when I decided to quit teaching and get back [...]

How to Set Up Your First Integrated Marketing Campaign

by Alicia Lawrence March 6th, 2014

Integrated marketing is all about presenting a consistent message across different media. When you know exactly what you want to convey about your company, it's infinitely easier to deliver that message in a clear manner. No matter what channels you're using, integrated marketing is about building on and reinforcing what you've said before to help [...]

Using The OODA Loop For Data Driven Marketing

by Anthony Contoleon February 21st, 2014

Do you do data driven marketing? The answer is probably yes. Especially if you are thinking in terms of direct response channels like email and paid search. You probably also think in the same way about your SEO efforts, though for a number of years this could not be taken as a given. How about [...]

Managing Clients' Expectations And Their Trust

by Lyena Solomon February 19th, 2014

If you work for a company, you have customers. If you have customers, they hire you to do something and expect you to deliver something useful. It is that simple. Thus, the important ingredient of keeping customers happy is satisfying customer expectations. Often customer expectations are already there. They are set by the industry, your [...]

Where and How to Keep Relationship Data

by Brian Farrell February 17th, 2014

Marketing and sales have a very close relationship and are vital for the growth and profitability of your organization. Customer relationship data should be available to both these departments so marketing and sales campaigns can be monitored to determine what is successful. This data is also crucial for organizing leads that can be converted into [...]

Gone are the days when marketing copy was good enough. That polished stodgy messaging would fly. Consumers crave authenticity and genuine engagements. No one wants to interact or share "copy". It's time to really get to know ourselves, brands. Really get in touch with who you are and what you're like. Shed the faade and [...]

The word panda used to conjure images in my mind of cherubic bears doing somersaults and munching on bamboo. Not anymore! These days I think of pandas as Google updates that are anything but cute. Google's pandas are far from being an endangered species. So what's in store? What channels should we spend our time [...]

If most people are shopping for chocolate and roses, some of us are upgrading our website for Valentine's or upping our social media game with clever promos. Here are a few tips to tweak your digital marketing campaign. Related: Fine Tuning Your Content to International Holidays A Festive Makeover If you're running an e-commerce site, [...]