/Marketing

How To Track Your Outreach Campaign

If you're running a marketing campaign you need to start tracking your metrics.

I know - it's annoying.

The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.

Afterall, the emails are already sent [...]

By |October 27th, 2015|Inbound Marketing, Marketing|Comments Off on How To Track Your Outreach Campaign

Personalization As Emotional Trigger In Brand Marketing

The average number of business-related emails will touch to at least 140 each day in 2018.

Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand [...]

By |October 26th, 2015|Conversion Optimization, Marketing|Comments Off on Personalization As Emotional Trigger In Brand Marketing

3 Psychological Tools To Use In Landing Page Design

The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally.

You might not have thought about how psychology plays into [...]

By |September 28th, 2015|Conversion Optimization, Marketing, Web Design|Comments Off on 3 Psychological Tools To Use In Landing Page Design

4 Steps To Effective Social Selling On Linkedin

Selling is hard. The challenges sellers face every day are daunting. Pressures from managers notwithstanding, we're also up against clients who are tired of old-fashioned sales techniques, often know more about our solutions than we do and are using technology [...]

By |September 21st, 2015|Marketing|1 Comment

Optimize Your Site For Every Stage Of The Buying Cycle

In a dream world, once you cut the ribbon on a new website, traffic will come pouring in, gracefully flow through your pages, collect all the information it needs to make a buying decision, close the deal, and return for [...]

By |September 9th, 2015|Marketing|Comments Off on Optimize Your Site For Every Stage Of The Buying Cycle

Track And Learn From Your Competitor’s Content

It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand [...]

By |August 31st, 2015|Content, Marketing|2 Comments

A Marketer’s Guide To Choosing A WordPress Theme

If you're in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn't be one of them. That's why you need to build your [...]

By |August 24th, 2015|Marketing, Web Design|3 Comments

5 Neatly Effective Ways To Ruin Your Graphic Designer’s Project

With any collaborative project, it's a two-way street. Graphic designers exist to help companies bring their visions to life. But, there are a few ways to really rub these creative folks the wrong way. Consider the five points below [...]

By |August 21st, 2015|Marketing, Web Design|3 Comments

3 Simple Ways To Look Smart In Front Of Your Marketing Director

Standing out from the crowd takes more than executing programs on time and on budget. Marketing needs to do more with less. More leads, more brand awareness. But with smaller budgets and fewer people.  Proving your value to the [...]

By |August 17th, 2015|Marketing|Comments Off on 3 Simple Ways To Look Smart In Front Of Your Marketing Director

4 Powerful Ways You Can Automate Your Marketing

Marketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that's not [...]

By |August 4th, 2015|Marketing|Comments Off on 4 Powerful Ways You Can Automate Your Marketing