/Marketing

How to Create an Effective Media Plan Using Digital Marketing

Is traditional advertising dead?

For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data [...]

By |November 26th, 2014|Marketing|8 Comments

Keep Your Digital Marketing Strategy Current With These Upward Trends

Trends can rapidly change. seemingly with the wind.

Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of [...]

By |November 17th, 2014|Content, Marketing, Social Media Marketing|Comments Off on Keep Your Digital Marketing Strategy Current With These Upward Trends

5 Ways to Get Traffic to Your E-commerce Website

Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO [...]

By |November 14th, 2014|Marketing|Comments Off on 5 Ways to Get Traffic to Your E-commerce Website

Digital Marketing And How To Empower Your Sales Team To Close The Deal

As an old school sales and marketing guy I can tell you stories... I've been in sales and marketing for many years.Let me tell you that digital marketing was, and is, a game changer.
Before Digital

Here's how it worked before digital.

I [...]

By |August 27th, 2014|Marketing|Comments Off on Digital Marketing And How To Empower Your Sales Team To Close The Deal

How to Put an Integrated Marketing Plan Into Action

Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define every aspect [...]

By |August 14th, 2014|Marketing|Comments Off on How to Put an Integrated Marketing Plan Into Action

How to Make Your Business Stand Out from the Crowd of Competitors

Do you ever feel like everyone in your industry is doing the same thing? They have the exact same message as you; the same style and tone and even their websites look eerily similar to yours?

If you're doing the same [...]

By |August 7th, 2014|Marketing|Comments Off on How to Make Your Business Stand Out from the Crowd of Competitors

5 Essential Ingredients to Creating Mobile-Friendly Content

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or [...]

By |July 31st, 2014|Content, Marketing, Mobile, SEO, Web Design|2 Comments

Know & Understand Professional Digital Marketing Jargon

I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said [...]

By |July 24th, 2014|Marketing|Comments Off on Know & Understand Professional Digital Marketing Jargon

The 3 Things That Really Matter in Making Money for your Boss

Let's be honest. You are a knowledgeable and respected practitioner of online marketing, you have mad skills, and you are not afraid to roll up your sleeves. You keep a close eye on the company revenue. You know which side [...]

By |July 24th, 2014|Marketing|Comments Off on The 3 Things That Really Matter in Making Money for your Boss

Eliminate 4 Digital Marketing Problems With This Crucial Fix

To some businesses, Digital marketing can seem like an endless maze. To others, it is a paved road to massive success.

If you prefer the second scenario, you need to overcome 4 major Digital marketing challenges.

If I ask you which aspect [...]

By |July 14th, 2014|Marketing|Comments Off on Eliminate 4 Digital Marketing Problems With This Crucial Fix