Let's have a look at some of the most promising trends in the marketing world to look out for or try.

Search Marketing Trends

  • You should stop using recent keyword data trends as they are becoming more and more unreliable.
  • Optimize your website for mobile as more users take to using mobile over the more traditional computer or laptop. Also, users are already accessing your site via different other channels than before.
  • We are noticing a more pregnant shift towards providing predictive search answers as well as visual answers from Google (in the form of graphs, for example).
  • Improve your company's branding because in a sea of search results, your brand is what will help your company stand out in your field.
  • The use of social media to market will expand; so if your company isn't in on the social media scene yet, hop on it fast!
  • Content is still king, and writing long, informative posts is seen as the best approach to working with/around Google's shift towards Knowledge Graph and instant answers. Create quality content because in SEO, it's all about how trustworthy your website is.
  • Invest in visibility. To stay on top of the search results, one has to invest primarily in one's visibility, especially on mobile media. Advertising on social media sites is your best bet at the moment, however learn to do it right or you might find yourself digging a hole that's hard to get out of.
  • Break up text-heavy pages with videos, as video consumption has increased. Just make sure that the loading speed of these pages and videos are as fast as possible as slow to load pages are a turn-off and a sure way to lose clients.
  • Newer distribution channels like TV streaming are gaining a nice foothold. If you have something that would be a good fit, be sure to give them a try.
  • It's all about the individual consumer now, and companies should invest in marketing to individual consumers instead of talking to a massive consumer base. In relation to this, hyper-targeted marketing will continue to grow, helping sell to individuals instead of a random massive consumer base.
  • Purchasing is made easier through social media, with Twitter integrating a "buy" button in certain tweets the ones that will use this first will definitely have a lot to gain.
  • QR codes, texting campaigns and spam are predicted to fade away, so in case you're still using them find an alternate solution fast.
  • Smart technology will affect search marketing and people's lifestyles. It's here already and it's not going anywhere, find a way to use it for yourself.
  • Google will continue to limit companies' access to analytics and tools, and other companies are predicted to create their own versions of these tools. Should you still be using Google analytics or find something better?