Digital marketers place a lot of emphasis on conversions - and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn't end there. You've now created a relationship that needs to be nurtured if you want to guide your lead to a sale, or maintain customer loyalty post purchase.

Don't think retention matters as much as finding new leads? Consider these statistics: