Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

11 Ways to Come Up With Great Content Ideas When You’ve Run Out

Hollie Whitehead | March 16th, 2016
Tweet4
Share23
Share
Pin
27 Shares

content-ideas

Feel like you're finally out of great content ideas? Don't worry, we've all been there! One of the biggest challenges of writing content for any readership is figuring out just what to write about. This is why blogging is such a seemingly easy, but realistically daunting task. But don't give up when you get frustrated and can't think of quality writing material, instead consider these 11 ways to come up with new content ideas as a guide to keep you going.

1. Partake In The Holidays

Though you may not think it's time to write about holidays that happen over the summer, now is the best time to start considering the content you'll write for it.

Remember that whether or not you personally celebrate religious-affiliated holidays, your customers may and it's important to cater to them.

2. Consider Seasonality

Similar to holidays, seasons will have an effect on your content and what people are searching for.

If you offer services that are more popular in the winter season, think of ways to still reach out to clients in the summer and keep them connected to your brand.

3. Google Adwords Keyword Planner

By doing a general search of your product or service, you'll be provided with an extensive list of relevant or related searches that your customers are looking out for; some of these keywords come in the form of statements like "the best..." or "how to...".

By addressing these sorts of searches, you'll provide potential customers with the answers to the questions they're searching for.

4. Scan Social Media Sites

The best way to figure out what your target market is talking about is to go straight to the source.

Use the search tools available in Facebook, Twitter and even Reddit to see what people are discussing, and which of these topics you can transform into your own content.

5. Address Industry Myths

If you're in an industry where what your product or service does is misrepresented or misunderstood by much of the general population, use this to your advantage.

Take these urban myths as ways to make fun, interesting content while educating readers at the same time.

6. Reveal Sneak Peeks & Previews

If you're in an industry where new products are coming out regularly, give your readers the inside scoop before they hit the market.

This not only creates excitement for these products, but keeps your readers coming back for more sneak peeks.

7. Talk To Coworkers

Even though you've run out of topics to discuss on your website or blog on your own, this doesn't mean everyone in the company has.

Take the time to talk to your coworkers about possible content ideas. Brainstorm together - you never know what you might come up with!

8. Play With Content Title Generators

Sometimes the best ideas just need a name.

Play around with content title generators like Übersuggest, Answer the Public, or Portent's Content Idea Generator, for interesting title options that you can use as inspiration.

9. Get In Your Target Audience's Shoes

If you don't identify as a member of your company's target audience, consider what these customers are looking for from your company.

Be it attention to social issues, economics, environmental concerns or otherwise, use these concerns to your advantage.

10. Run With Current Events

Current news and social events are an excellent topic to incorporate into your content.

Presidential elections, social controversies, even trending celebrity gossip can be touched on if you stay timely and relevant.

11. Don't Be Afraid Of Fun Stuff

Don't be afraid to put your name on content that is fun, unusual, or somewhat out-of-the-box.

Try new and exciting content every once in a while, and see if something stands out as a great success you would have never considered. This could be infographics, videos, top 10 lists, memes, GIFS, and more.

Hand-Picked Related Articles:

  • How to Easily Generate Over 100 Blog Titles on a Single Topic
  • How To Use Marketing Personas To Help You Find New Content Ideas
  • The Simple, Effective Formula That Guarantees You Write Everything Better

* Adapted lead image: Attribution Some rights reserved by Julien Haler

Tweet4
Share23
Share
Pin
27 Shares
Posted in Content

About the Author: Hollie Whitehead

Hollie Whitehead is a Content Coordinator at Search Engine People, where she utilizes her skills with the English language to write, edit, and publish engaging content. In her downtime, Hollie’s interests include readings, cats, and all things pumpkin spice. Connect with Hollie on Twitter!

Recent Posts

  • Everything You Need to Know: SEM and Paid Ads
  • Embrace Performance Marketing
  • Everything You Need to Know: The Evolution of SEO
  • Everything You Need to Know | GA4 Edition
  • How to Choose the Right Agency for Your Organization

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

The Difference between Link Building & Outreach (and How They Work Together)

March 15th, 2016 | by Michael Georgiou

7 Best Practices For Using Hashtags

March 14th, 2016 | by Sharon Hurley Hall

How To Create A Conversion Centered Keyword Strategy

March 10th, 2016 | by Julian Connors

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

LOCATION

2 Bloor St E, Suite 3500
Toronto, ON M4W 1A8

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People