50 Tweetable Twitter Statistics For Marketers

80% of active Twitter users use it via mobile TWEET - Twitter

79% of Twitter accounts are from outside the United States TWEET - Twitter

Twitter was first created at the top of a playground slide as an idea during a hackathon[tweetable]. It is now worth more than $31 billion. - Dom Sagolla

[tweetable]Twitter has over 35 offices spread around the world TWEET - Twitter

Twitter is ranked as one of the most popular social networks thanks to its number of active users TWEET - Statista

There are more than 35 languages supported on Twitter TWEET - Twitter

There are 1 billion unique visits per month to websites that share embedded Tweets TWEET - Twitter

44% of Twitter employees have some kind of technical role TWEET - Twitter

4,300+ Twitter employees manage spread of Twitter world wide TWEET - Twitter

Users

37% of teens in the UK (ages 11-16) use Twitter on a weekly basis TWEET - eMarketer

33% of American teens use Twitter regularly TWEET - Pew Research

There are 66 million monthly active Twitter users in the USA alone TWEET - Techcrunch

9.89% of Americans browse Twitter during work hours TWEET - SocialTimes

The user with the most followers is Katy Perry, with almost 80 million followers TWEET - Twitter

Ashton Kutcher became the first user to surpass 1 million followers TWEET. He beat out CNN in 2009 during a live stream broadcast from his home - CNET

If Twitter was a country, it would be the 12th largest in the world TWEET - Rocket Post

Up to 74% of users get their daily news from Twitter TWEET - American Press Institute

The average number of followers for each user on Twitter is 208 TWEET. - Jeff Bullas

The average Twitter users spends 170 minutes per month on it TWEET. - Rocket Post

56% of the monthly active Twitter users share; the rest browse TWEET. - Rocket Post

In one study, 40% of users said they used Twitter regularly for breaking news TWEET - American Press Institute

11.3 million US Twitter users are 25-34 years old TWEET - Statista

Asia and North America are the biggest user base of Twitter TWEET - Statista

39.3% of all smartphone users in Japan are active on Twitter TWEET - eMarketer

Marketing

In Japan, Twitter is the most active social network TWEET - Comscore

Tweets without links get the most engagement TWEET - Buffer

The ideal length of Tweets that also include an image is 20 to 40 characters max TWEET - Buffer

To promote a trend on Twitter for 24-hours, it will cost nearly $200,000 TWEET. - Jeff Bullas

The FTC requires Twitter users to label sponsored tweets with the label ad TWEET: otherwise you may incur a fine. - Federal Trade Commission

Over 67% of Twitter users are likely to buy from a brand they follow TWEET - Search Engine People

Between the months of January and April in 2014, more than 17 million Americans published a tweet about a TV show they were watching. During that period, well over 361 million tweets were shared about a TV show - Nielsen

Advertising on Twitter is 6 times more expensive than on Facebook TWEET. However,

Twitter ads have a CTR 8 to 24 times higher than Facebook TWEET. - Smart Insights

Twitter is the 2^nd most used social network by B2B marketers, with a rate of 85% TWEET. - Flip Creator

Nearly 34% of marketers have been able to generate successful leads thanks to Twitter TWEET. - Jeff Bullas

25% of money spent on Twitter advertising is dedicated to mobile TWEET. - Kinetic Social

Engagement

71% of tweets are ignored completely; 23% get some kind of reply or interaction TWEET - SearchEngineJournal

29% of Twitter-using teens have at least 95 followers or more TWEET. - Pew Research

Twitter will not allow you to follow more than 2,000 accounts unless you have 2,000 followers as well TWEET - Twitter

Mobile users are more active on Twitter than desktop users TWEET and are twice as likely to be active on the network when they wake up in the morning[/tweetable] - Twitter

Tweets that contain an image link are 5 times as more effective in terms of engagement TWEET. - Jeff Bullas

eBay has the highest engagement ratings of any brand on Twitter TWEET, thanks to a total of 1,651,877 engagements in about 3 months. - Social Times

Twitter is responsible for 7% of all social traffic referrals to third-party news and entertainment sites in the US TWEET - Quantcast

The number of unique visitors Twitter receives during a month from the US is 87.89 million TWEET - Statista

There is a 36% year-over-year growth for the number of users via the Twitter mobile app TWEET - Nielson

The most engaged industries on Twitter are retailers and restaurants TWEET, while those in the apparel industry are the least engaged. - Social Times

Nearly 58% of the top brands in the world have more than 100,000 Twitter followers TWEET. - Social Times

42% of successful international brands share an average of 10 tweets per day TWEET. - Social Times

Promoted tweets can boost offline sales by up to 29% TWEET - HubSpot

Katy Perry who has the most followers tweets an average of 96 times per month TWEET. This can be found by taking her total number of tweets (6,744) and dividing it by the number of months her account has been active (which is 70, since she joined in February 2009) - Twitter

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^{*Lead image adapted from Rosaura Ochoa}

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About the Author: Adrienne Erin

Adrienne Erin is a freelance writer and blogger who specializes in social media marketing.

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