Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Remember These 3 Things To Make Your Site Social Media Friendly

Adam Riemer | January 9th, 2012
Tweet63
Share6
Share
Pin
69 Shares

sharing

Although there are mixed feelings about social media and marketing with regards to revenue, social is here to stay for now. There are however many different things that people forget to do.

Lately I have been running into 3 major issues when I want to share something from my account or one of my client's accounts. Not only are these things easy to fix, but you should think about them and avoid them before you go live so that you can get the most out of social media with your sites.

1. Test your site on different tools like Hootsuite. I use Hootsuite on a regular basis with clients. What annoys me most is when I find a great site or blog to line up to share on Facebook and Twitter and when I shrink the URL it cannot pull a picture, title or description off the page. Not only do I not share that site with a large new audience, but they probably run in to that with other people who wanted to share their content. You want to download some of the major tools or sign up for free accounts and see what your site looks like when trying to share them. You could be missing out on a lot.

2. The second thing that I find can hurt people is forgetting to clearly label what is a share and what is a follow button. It is important to have both of them and even more important to label them clearly. I recommend putting share buttons by your copy and follow buttons in a static place across each page of your site. Then label the follow/friend/like us buttons with a follow us or friend us tag around them. It still amazes me how many sites don't label the follow section from the share.

3. When using social media icons, choose ones that don't take you off the page. Not only can you lose a visitor because they get distracted when they get to Facebook or another site, but why do you want them leaving your site anyways? There are a ton of icons you can use for sharing and following that open a new screen that disappears and keeps the person on your site. You may want to test and change yours out if your icons take people off of your site.

Although these seem somewhat obvious, it is amazing how many sites make it difficult to share their content and information. I highly recommend you go through your site and see what works with social and what you can do better to help generate more shares and get new visitors. By making it easier to share, you may end up getting more traffic and loyal customers or readers.

Get Better At Social:

  • How to Choose the Best Social Network for Your Business
  • 7 Really Great Social Media Tricks You Should NEVER Use
  • 5 Top Strategies To Engage Your Social Media Fans
Tweet63
Share6
Share
Pin
69 Shares
Posted in Social Media MarketingTagged Social Media

About the Author: Adam Riemer

Adam Riemer is an online Marketer with over ten years of experience who loves everything from Broadway shows to Cooking and Wine. Thank you for reading my post and let me know what you think by leaving a comment below.

Adam Riemer Marketing, LLC

2 thoughts on “Remember These 3 Things To Make Your Site Social Media Friendly”

  1. Jonny Ross says:
    January 10, 2012 at 10:44 am

    Adam, 3 geat points! point number 2 is a funny one, because there was never the option of share or follow so most sites have simply over the years added both, whereas realistically if you re-designed the site today both buttons would be in much better places!

    my site is probably a great example of social buttons stuck on at a later date!!!

    good advice! thanks
    Jonny

  2. Morgan says:
    January 11, 2012 at 10:51 am

    Excellent advice! I come across many sites who’s buttons are not clearly identified. I went to go ‘like’ the Facebook page, but instead it just liked it in my Timeline. I had to go hunt down their Facebook page in order to like it. But that may not be their fault, they may think that icon is for liking their FB page. So it is important to do some research on the buttons that you place on your site.

    Great info, Adam!

Comments are closed.

Recent Posts

  • The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

5 Ad Copy Headlines that Sell

January 9th, 2012 | by Leo Dimilo

Clean Google Search Results of Unwanted Domains with Google Hit Hider (FireFox)

January 9th, 2012 | by Ann Smarty

The 5 Best [Free] Keyword Research Tricks I Tried In 2011

January 6th, 2012 | by Kevin Ekmark

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People