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Tag: Content development

How To Help A Client Who Wants To Write Their Own Content

October 24th, 2011 | by Christine Speno

How do you handle the client that is determined to write their own content for that new website you’ve just designed? The design and navigation are approved. It’s time to code it and you’ll be ready for the content soon. You’ve offered content writing services at a reasonable rate, but the client wants to create their own content.
How do you get started and best serve the client through the content development process?…

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Posted in ContentTagged Content, Content development, process, writing

The Content Marketing Process Explained

February 14th, 2011 | by Arnie Kuenn

Do you believe that if you own a website, you are a publisher? If you dont, you need to develop…

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Posted in ContentTagged Content development, content marketing4 Comments

Top 9 Content Marketing Resources for 2011

February 1st, 2011 | by Arnie Kuenn

How do you learn today? Do you like to attend webinars? Read books? Travel to conferences? Companies these days often…

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Posted in ContentTagged Content, Content development, content marketing12 Comments

Web Writing and Writing for Print: It’s Not the Same Thing

December 7th, 2010 | by Gabriella Sannino

Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship….

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Posted in ContentTagged Content development, search engines, SEO, writing4 Comments

Ten Year Coma, Copywriting, Marketing and Guilt

October 13th, 2010 | by Gabriella Sannino

Copywriting 2010 is not “just” writing. It’s not “just” marketing. It’s something more, something else.

Learn to see and follow the red line through modern marketing copywriting….

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Posted in ContentTagged Content development, Copywriting, Psychology

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