Do you believe that if you own a website, you are a publisher? If you dont, you need to develop that mindset. Leading organizations understand that along with the products and services they sell, one of their core offerings is [...]
How do you learn today? Do you like to attend webinars? Read books? Travel to conferences? Companies these days often have very high expectations for their employees to constantly be educating themselves on the latest in their industry. There is [...]
Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship. For the Internet, writers write and readers scan. This is the largest difference among many between writing for the Web [...]
Copywriting 2010 is not "just" writing. It's not "just" marketing. It's something more, something else. Learn to see and follow the red line through modern marketing copywriting.
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