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How do you handle the client that is determined to write their own content for that new website you’ve just designed? The design and navigation are approved. It’s time to code it and you’ll be ready for the content soon. You’ve offered content writing services at a reasonable rate, but the client wants to create their own content.
How do you get started and best serve the client through the content development process?…
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Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship….
Copywriting 2010 is not “just” writing. It’s not “just” marketing. It’s something more, something else.
Learn to see and follow the red line through modern marketing copywriting….
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