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What is a Metric in Google Analytics?

Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO.   Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), [...]

By |2020-06-22T20:07:06-04:00April 14th, 2020|Analytics & ROI Analysis, Marketing, SEO|Comments Off on What is a Metric in Google Analytics?

What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s [...]

By |2020-06-22T20:07:06-04:00April 6th, 2020|Content, Marketing, SEO|Comments Off on What is the Role of SEO in Digital Marketing?

Checklist For Creating Powerful Cornerstone Content

Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish [...]

By |2020-06-22T20:10:00-04:00September 4th, 2017|Content|Comments Off on Checklist For Creating Powerful Cornerstone Content

4 Types Of Interactive Content That Drives Leads

So you're looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal "read me and share" fare that many content marketers use to generate inbound [...]

By |2017-01-27T18:40:12-05:00July 16th, 2015|Content|Comments Off on 4 Types Of Interactive Content That Drives Leads

Keep Your Digital Marketing Strategy Current With These Upward Trends

by Joe Shlabotnik Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be [...]

By |2017-01-27T18:43:22-05:00November 17th, 2014|Content, Marketing, Social Media Marketing|Comments Off on Keep Your Digital Marketing Strategy Current With These Upward Trends

Common Objections against Content Marketing and What a Marketer Should Say

Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds [...]

By |2017-01-27T18:44:31-05:00August 27th, 2014|Content|Comments Off on Common Objections against Content Marketing and What a Marketer Should Say
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