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Tag: impression share

The Fallacy of Google AdWords Impression Share

July 16th, 2012 | by Alan Mitchell

Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign’s performance and profitability….

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Posted in PPCTagged adwords, impression share, PPC2 Comments

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