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Adwords’ CTR matters. It’s not only a measure of success but can also get you better ad-rates.
Here are 5 of the industry’s best CTR strategies….
A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google…
Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you’re in the minority. According to Google…
Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out…
After a long winter, its time to put the hat and gloves away and take a fresh look at how…
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches:…
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google…
1. Look beyond the conversion It’s not all about conversions. I often use the 200 clicks rule as a general…