eBook marketing is a great way to create a strong linkable asset. Ebooks are fun to promote. An eBook is what your customers will take offline with them whenever they go traveling or on vacation. Ebooks are easy to get links and shares to. But how do you actually go through the process? What can [...]
Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with [...]
I really enjoyed the recent post by Amy Balliett 3 Tips to Plan Your SEO Campaign for The Visual Web, which made me think that maybe you would like to know how to optimize your images within WordPress. To begin, save your image with a name, not a ridiculous string of numbers. Best Practice shared [...]
Writers block is the privilege of the pretentious. Hardworking online copywriters simply do not have time to fall victim to this common ailment. But if you're not used to pumping out article after insightful and interesting article every single day, bloggers block can be a real problem – especially since its never been more important [...]
I could tell you that mobile is the future of digital marketing, but that would be a lie. It's already here. If you haven't yet joined the revolution, it's never been more urgent to shift your focus to the mobile customer. By the end of next year you'll see a distinct division between brands who've [...]
While unbeknown to the search marketing world, Google released an updated version of their algorithm last August that allows for the ability to better understand context when qualifying relationships. Prior to this shift, Google connected online consumers with relevant content based on independent queries derived of individual or sets of keywords. Users would simply input [...]
In the world of (not provided), quite a few of us spend our time fretting over keywords. We scour the web for tools, processes, and blog posts that can give us our bearings in uncharted territory. We innovate – which is a good thing – but we complain while doing it. It's an interesting dynamic. [...]
Everything you wanted to know about guest blogging but were afraid to ask.