Content Marketing is all the rage, and for good reason. Google is continuously tweaking their algorithms to reward content that is useful for people, rather than over-optimized thin content. Marketers are catching on, and as a result there are a [...]
Google has always been very focused on keeping a highly social element to their services. Now they are also looking to integrate those same services into more intuitive and interwoven features. Google Plus Hangouts is one of many endeavors that [...]
Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales [...]
The fight between pay per click marketing and search engine optimization has been raging for years. Listen to one side, and you'll hear that marketers need to focus their resources on search engine optimization (SEO). Others argue that pay per [...]
With the release of the "The Hunger Games: Catching Fire" movie, I couldn't help but notice a striking resemblance between the ferocious hunger games and the growing challenges that bloggers experience to find quality blog topics. If Katniss Everdeen, the [...]
Integrated marketing deliciously blends all the various disciplines of selling a product or service into one unified battle strategy. The distinction is crucial. Integrated marketing is not a marketing strategy, but how you deliver a marketing strategy. Often times this [...]
Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from building engagement with your online platforms through to generating sales. If you are unable to tell what works from what [...]
Back in May 2012 Google announced the launch of the Knowledge Graph, a brand new mechanism to help searchers "discover new information quickly and easily". But what exactly is Knowledge Graph? Where does Google get the knowledge? And how, with [...]
We can't say we didn't see it coming! All the signs were pointing to it. Google has been systematically penalizing websites for bad SEO practices and poor or unsuitable content creation. It was only a matter of time before websites [...]
As 2014 quickly approaches, many are just now creating their Facebook pages and thinking about using the social network to build their brand and market their services. Others who may already be established are also looking to start anew in [...]
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