When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to [...]
In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a [...]
With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer.
Viral-bait-esque, listed posts [...]
You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, "I WILL get it done this week" and six months later it's still pending? [...]
Feel like you're finally out of great content ideas? Don't worry, we've all been there! One of the biggest challenges of writing content for any readership is figuring out just what to write about. This is why blogging is such [...]
If your blog exists in a narrowly defined niche or, is older than most, you will find it extremely difficult to come up with fresh topics every week. Forcing yourself to write about the same things over and over again [...]
In this post:
Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you [...]
Here are seven actionable and smart ways to improve your content marketing process:
1. Refer Traffic To 3Rd Party Converting Sites
Send non-converting traffic to a content recommendation site such as Outbrain.
Outbrain show relevant, related links. They use behavioral targeting to recommended [...]