/Content

When To Use An Empathy Map

The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s [...]

By |October 3rd, 2016|Content, Marketing|1 Comment

How To Use Social Media To Source Articles & Engage Readers

Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]

By |September 19th, 2016|Content, Social Media Marketing|Comments Off on How To Use Social Media To Source Articles & Engage Readers

A Step-By-Step Guide To Crafting High-Returning Reader Personas

When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to [...]

By |September 15th, 2016|Content|Comments Off on A Step-By-Step Guide To Crafting High-Returning Reader Personas

5 Easy Steps To Build A Guest Posting Strategy That Rocks

These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you [...]

By |September 14th, 2016|Content, Inbound Marketing|2 Comments

25 Blog Post Templates To Make Blogging Faster

We’ve all been there – it’s time to write your next blog post and you have no clue where to start. For many writers and non-writers alike, the difficult part isn’t coming up with an idea or a [...]

By |September 6th, 2016|Content|Comments Off on 25 Blog Post Templates To Make Blogging Faster

6 Deadly Sins That Can Kill Your Content Strategy

Content marketing has come a long way.  From a fancy term digital marketers used, to a mandate for every business.

Content marketing is diverse. Your content marketing strategy can be as simple or complicated as you like. [...]

By |September 5th, 2016|Content|Comments Off on 6 Deadly Sins That Can Kill Your Content Strategy

The Interactive Graphic Roundup: When Roundups & Infographics Had A Baby

Roundup posts are so 2012.

I hate to say it, but they really are.

True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are [...]

By |August 23rd, 2016|Content, Inbound Marketing|Comments Off on The Interactive Graphic Roundup: When Roundups & Infographics Had A Baby

What Is Visual Content Marketing

Text alone isn't enough to attract customers and ensure engagement is high. We're living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That's why apps like Instagram are so popular and why [...]

By |August 18th, 2016|Content|Comments Off on What Is Visual Content Marketing

Create High-Quality Guidelines To Get High-Quality Content

Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this:

“Hi Editor,

Having experience [...]

By |August 3rd, 2016|Content|Comments Off on Create High-Quality Guidelines To Get High-Quality Content

How To Build A Blog

Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]

By |July 28th, 2016|Content, Inbound Marketing|Comments Off on How To Build A Blog