Image credit: Aaron Gustafson (Flickr) License: Some rights reserved "Content is King" This quote from Microsoft's Bill Gates is perhaps one of the most cliched lines on the web today, especially in the digital marketing community. But its only a cliche because its true. Content is information and, as long as people want information, it [...]

12 Hard Stats Proving The Power Of Images

by Kari Pritchard May 6th, 2014

We all know visual content can grab the eye of a reader and pull them into your site, or entice them to buy your products. Or do we? After doing a bit of research, it turns out that although web images and being visually awesome are not the only components of a successful digital marketing [...]

How To Promote Your Content With Paid Media

by Lyena Solomon May 5th, 2014

If you have a website, you most certainly have content. Very few people find your content by accident. If nobody knows about your excellent video, case study or post, it might as well not exist. In order for your content to get noticed, you need to show it to the right people. To a perfect [...]

The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The giggling was infectious so, like any other parent, I asked them what was so funny it was a meme. They were laughing and sharing images on the web with funny [...]

Why Every Blogger Needs an Editorial Calendar

by Laura Blaker April 28th, 2014

So, it's about 9:00 a.m. on a crisp, Monday morning. You're feeling pretty great as you stroll through the office doors and waltz around the corner to your desk. The smell of opportunity fills the air. "This shall be the day!" you declare. Yes, today you're going to write content so genius and so outrageously [...]

Top 10 Ways to REALLY Tick Off Google

by Nicole April 25th, 2014

The concept is simpe: don't make google look stupid, Here's how to avoid ticking them off.

7 Ways to Work Storytelling into Your Marketing

by Mandy Boyle April 21st, 2014

Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss [...]

Ensure your article promises to deliver — and then deliver what your promise by staying locked on your topic. Here's how to have a 100% success rate.

"Questions Are the Answer "- Anthony Robbins In his masterpiece "Awaken the Giant Within", renowned peak performance specialist Anthony Robbins dedicated an entire chapter to explain "Questions Are the Answer" success mindset. Simply put: If you ask quality questions, you will receive quality answers. Lets apply this timeless tip and raise this critical question: Do [...]

5 Common Misconceptions About Copywriting & Search

by Alex Simmonds April 14th, 2014

1. All You Need Do is Pay Someone $5 to Churn Out Keyword Stuffed Articles. Don't even think about it. Content has to be all about quality. Don't think you're saving yourself money by hiring the cheapest writers either – chances are that English won't be their first language and your site will end up [...]