/Content

How To Amplify Your Social Media Advertising Strategy With Content

Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn't exist without content.

There is [...]

By |December 16th, 2015|Content, Social Media Marketing|1 Comment

How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein

As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]

By |December 7th, 2015|Content, Inbound Marketing|Comments Off on How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

Sources For Finding Relevant News Stories For Blog Posts

A selection of popular news sources for bloggers. Google News

Google News brings together the latest news from over 50,000 world-wide sources. It is one of the most popular news sources for bloggers, 

It is easy to set personal [...]

By |December 4th, 2015|Content|3 Comments

How To Add Video To Your Online Marketing Strategy

Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and [...]

By |December 3rd, 2015|Content, Marketing|Comments Off on How To Add Video To Your Online Marketing Strategy

4 Tips To Help You Master SEO Content Writing

When it comes to SEO we've all heard that "content is king" and the better yours is the more likely you are to rank higher. While this might be great for companies with dedicated staff writers, many people end [...]

By |November 25th, 2015|Content|1 Comment

How SEO Copywriters Should Deal With Word Count Worries

"For Google an article has to be 500 words long" -- "no, 200 is OK" ... No... or is it? Expert writer Mandy Boyle sheds lights on SEO copywriting and word count
By |November 16th, 2015|Content|Comments Off on How SEO Copywriters Should Deal With Word Count Worries

Which Pages Receive The Most Internal Traffic [Google Analytics]

 

What we're looking for is to also answer the question "how to see which pages/posts receive the most traffic". A little bit like finding popular landing pages.

E.g.: you have a site with 1000 pages that link liberally [...]

By |November 10th, 2015|Analytics & ROI Analysis, Content|1 Comment

How To Build The Framework For Brand Storytelling

 

Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects' trust, and by extension, their business. [...]

By |November 9th, 2015|Content, Marketing|Comments Off on How To Build The Framework For Brand Storytelling

Everything You Need To Know About Periscope

In case you've managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or 'scopes' which other people can [...]

By |November 5th, 2015|Content|2 Comments

Content Re-packaging: How To Finally Make Your Content Strategy Work

We live in a crazy world... We live in the world where everything has already been written and it's impossible to be the first to break any news or simply write about anything.

How do you make your content [...]

By |November 3rd, 2015|Content|Comments Off on Content Re-packaging: How To Finally Make Your Content Strategy Work