/Content

How To Do A Content Gap Analysis

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]

By |June 14th, 2016|Content, Inbound Marketing, SEO|1 Comment

5 Instant Content Creation Tips

Ask a marketing team what they struggle with the most and chances are good they'll say content creation.

There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this [...]

By |June 9th, 2016|Content|Comments Off on 5 Instant Content Creation Tips

Quality Over Quantity In Personalized Digital Content Marketing

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day.

More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s [...]

By |June 7th, 2016|Content, Inbound Marketing|Comments Off on Quality Over Quantity In Personalized Digital Content Marketing

How To Create Content That Matches Your Sales Funnel

A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer.

In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers.

With [...]

By |June 3rd, 2016|Content|1 Comment

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend [...]

By |May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

13 Tips To Blog Consistently – But With Minimal Cost Effort

Blogging consistently is hard, which is why most people don’t.

Most people quit blogging in the first 3 months.

The key to blogging, is writing. If you can write consistently, you’ll always have content and therefore a blog.

While most people believe that [...]

By |May 25th, 2016|Content|4 Comments

What These Goofs With 5 Billion Video Views Can Teach You

Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.

But how [...]

By |May 12th, 2016|Content, Marketing|1 Comment

How To Stop Worrying & Love Your Blog

OK, so you have been told that you must write a blog for your company website, but you have the constant nagging questions at the back of your mind - is it worth it, do I have time? Well, [...]

By |April 29th, 2016|Content|1 Comment

Think Outside the Text: How to Diversify Content for Better Visibility

Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more [...]

By |April 26th, 2016|Content|Comments Off on Think Outside the Text: How to Diversify Content for Better Visibility

9 Tips For Finding Killer Blog Topics

When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to [...]

By |April 25th, 2016|Content|1 Comment