10 Tips for Creating Calls to Action That Convert

by Stephanie Woods December 2nd, 2009

Everyone is talking online ROI these days. Thats Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your website. (Also known as CTAs.) It is true. Some sites take that prime piece of [...]

Make your life as an in-house search marketer easier and more efficient; create processes that hook into your company. Laura Callow, Senior Search Marketing Manager for Intuit Global Business Division, introduces us to the two key steps to achieve this with maximum results. Step One The First Step is to identify exactly what folks you [...]

Distributing and Marketing Your White Paper

by Angie Nikoleychuk (Haggstrom) September 30th, 2009

After writing your white paper, you might have the urge to just publish it on your website or blog and leave it there. Well, this just defeats the purpose of putting all of that work into it now, doesn't it? You need to get the word out about what an awesome resource you have created [...]

The Science of Theming for Your Target Audience

by Angie Nikoleychuk (Haggstrom) August 26th, 2009

Placing your keywords into themes is nothing new, but are you using themes to the fullest advantage? When you theme you content and your keywords with your target market in mind, however, you'll get every dollar possible out of your site structure.

Don't Blame the Snake Oil Salesman!

by Angie Nikoleychuk (Haggstrom) August 12th, 2009

Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue there. Not one bit. I've talked to many a client who tell me to write [...]

My mission today is very simple: to get you started with geotargeting on your websites. It's not that geotargeting is hard, but we all need to start somewhere, and this post is it. Basics of Geotargeting Geotargeting is showing your visitors different content based on their geographical locations. For example, Amazon serves many countries, and [...]

Want New Customers? Think Association Partnership

by Ron Kunitzky June 30th, 2009

Think about it…when you dive in to your network of colleagues, customers, family, friends, business associates, etc…you will find that many of the people you interact with are members of Associations. Some are members of more than one and some often pay a yearly fee to be part of their Association. I believe that people [...]

We're coming into the home stretch of what has been a great first day at SES Toronto and I say there's no better way to end the day than a look at paid search ads in relation to their landing pages. Are people clicking on your ads expecting one thing and landing on a page [...]

As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]

Cause You Got Personality

by Megan Slick February 6th, 2009

A couple of months back, I was in the market for a laptop. I desperately wanted a Mac. My husband asked me why and I emphatically stated, Because they are cool. Being a writer and not excessively computer savvy, I didn't need Mac's media editing power. Never the less, I knew Apple's Mac laptops are [...]