A while back, the Dreamhost homepage had a single, dedicated purpose. Convert visitors to shared hosting customers. Sure, there were some footer links so you could enter the site and get around, but the homepage was a landing page for all practical intents and purposes.
Lead nurturing builds relationships and educates leads to increase leads trust in you and in your expertise more, and makes the sales process easier. Not all SEO businesses recognize the value of lead nurturing, and this puts them at a serious disadvantage. Here are a 5 lead gen tips for local SEO services sales. 1. [...]
Everyone is talking online ROI these days. Thats Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your website. (Also known as CTAs.) It is true. Some sites take that prime piece of [...]
Make your life as an in-house search marketer easier and more efficient; create processes that hook into your company. Laura Callow, Senior Search Marketing Manager for Intuit Global Business Division, introduces us to the two key steps to achieve this with maximum results. Step One The First Step is to identify exactly what folks you [...]
After writing your white paper, you might have the urge to just publish it on your website or blog and leave it there. Well, this just defeats the purpose of putting all of that work into it now, doesn't it? You need to get the word out about what an awesome resource you have created [...]
Placing your keywords into themes is nothing new, but are you using themes to the fullest advantage? When you theme you content and your keywords with your target market in mind, however, you'll get every dollar possible out of your site structure.
Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue there. Not one bit. I've talked to many a client who tell me to write [...]
My mission today is very simple: to get you started with geotargeting on your websites. It's not that geotargeting is hard, but we all need to start somewhere, and this post is it. Basics of Geotargeting Geotargeting is showing your visitors different content based on their geographical locations. For example, Amazon serves many countries, and [...]
Think about it…when you dive in to your network of colleagues, customers, family, friends, business associates, etc…you will find that many of the people you interact with are members of Associations. Some are members of more than one and some often pay a yearly fee to be part of their Association. I believe that people [...]
We're coming into the home stretch of what has been a great first day at SES Toronto and I say there's no better way to end the day than a look at paid search ads in relation to their landing pages. Are people clicking on your ads expecting one thing and landing on a page [...]