Once in a while you work with a designer who can take your “I want something pretty, but corporate, and use our brand colors but do something different and fluid” and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that’s really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider)….
Month: December 2011
The 3 P’s of WordPress Site Structure for SEO – P#1: Preparation
Over the next 3 articles I’d like to take a look at what I call the 3 P’s of WordPress site structure for SEO, starting with P#1: Preparation….
Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World
Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve — my one-true-keyword was the “sun” my work revolved around.
The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving….