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Tag: usability

Analyzing & Drawing Conclusions From Website Heat Maps

March 27th, 2013 | by Ed Baxter

Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way…

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Posted in Analytics & ROI AnalysisTagged usability

7 Ways to Make Your Blog Posts More Readable

January 28th, 2013 | by Unmana Datta

Do us all yourself a favor and make your blog posts easier to read, okay? How, you ask? I’m happy…

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Posted in ContentTagged 7, Blogging, listpost, usability4 Comments

Conversions For Sites That Don’t Sell Anything

January 25th, 2013 | by Kimberly Krause Berg

When we see the word "conversions" in online marketing articles most of us think it refers to turning inbound web…

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Posted in Conversion OptimizationTagged usability5 Comments

How to Leverage Your About Us Page to Increase Conversions

November 29th, 2012 | by Darcy Burk

Add a contact form to your about page to create a converting connect page instead….

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Posted in Conversion Optimization, Web DesignTagged conversion, usability, Web Design1 Comment

How To Engage Visitors On Your Website

November 1st, 2012 | by Aura Dozescu

Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand — that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen….

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Posted in Lead Nurture & Marketing Automation, Web DesignTagged A/B testing, engagement, usability

4 Actionable Split Tests To Improve Your Conversions

October 29th, 2012 | by Ed Baxter
Actionable Tips To Improve Conversion

Four areas where anyone can make, test, and track conversion improvements — in some cases doubling revenue….

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Posted in Conversion OptimizationTagged 4, listpost, testing, usability2 Comments

5 Must-know Tips for a Lead Generating Website. Learn how to reduce your evacuation rate!

July 18th, 2012 | by Maureen McCabe
Lower homepage bounce rate

It takes a village to build a revenue-generating site….

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Posted in Conversion Optimization, SEO, Web DesignTagged 5, conversion, listpost, usability, Web Design2 Comments

4 Web Usability Basics You Can Do Yourself Saving You Thousands In Testing

May 7th, 2012 | by Laura Peragallo

Get the basics right and you have a converting, usable web site — without the cost of going through a usability lab….

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Posted in ContentTagged 101, usability2 Comments

How Much Information Does An Effective Lead Capture Form Ask?

April 25th, 2012 | by Lior Levin

Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won.

Depending on the context of your product, your lead capture forms becomes a deciding factor….

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Posted in Lead Nurture & Marketing AutomationTagged forms, lead capture, usability2 Comments

7 Characteristics of Compelling Calls to Action

April 24th, 2012 | by Wayne Barker
Benefits in your call to action

Creating compelling and successful calls to action is part art and part science. The overwhelming tsunami of information on the web around this subject can leave the humble website owner unsure where to begin.

To remedy this I have put together a list of the 7 most common characteristics that can be found in calls to action that guide the user towards your designated business goal. The characteristics listed below can be applied to any site in any vertical; you just have to know what your goal is….

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Posted in Conversion OptimizationTagged call to action, conversion, usability3 Comments

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