Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way to analyze the data in front of us. This holds especially true when trying to visualize how people are interacting [...]
Do us all yourself a favor and make your blog posts easier to read, okay? How, you ask? I'm happy to tell you! 1: Break It Up No one reads anymore: we skim. So give us headings and bulleted or [...]
When we see the word "conversions" in online marketing articles most of us think it refers to turning inbound web traffic into increased financial revenue. What if you don't sell anything? Back in the days before the word "conversion" became [...]
Add a contact form to your about page to create a converting connect page instead.
Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand -- that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen.
Four areas where anyone can make, test, and track conversion improvements -- in some cases doubling revenue.
It takes a village to build a revenue-generating site.
Get the basics right and you have a converting, usable web site -- without the cost of going through a usability lab.
Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won. Depending on the context of your product, your lead capture forms becomes a deciding factor.
Creating compelling and successful calls to action is part art and part science. The overwhelming tsunami of information on the web around this subject can leave the humble website owner unsure where to begin. To remedy this I have put together a list of the 7 most common characteristics that can be found in calls to action that guide the user towards your designated business goal. The characteristics listed below can be applied to any site in any vertical; you just have to know what your goal is.
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