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How To Engage Visitors On Your Website

Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand -- that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen.

By |2014-10-22T08:20:37-04:00November 1st, 2012|Lead Nurture & Marketing Automation, Web Design|Comments Off on How To Engage Visitors On Your Website

How Much Information Does An Effective Lead Capture Form Ask?

Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won. Depending on the context of your product, your lead capture forms becomes a deciding factor.

By |2013-05-28T12:28:18-04:00April 25th, 2012|Lead Nurture & Marketing Automation|2 Comments

7 Characteristics of Compelling Calls to Action

Creating compelling and successful calls to action is part art and part science. The overwhelming tsunami of information on the web around this subject can leave the humble website owner unsure where to begin. To remedy this I have put together a list of the 7 most common characteristics that can be found in calls to action that guide the user towards your designated business goal. The characteristics listed below can be applied to any site in any vertical; you just have to know what your goal is.

By |2014-10-22T08:23:20-04:00April 24th, 2012|Conversion Optimization|3 Comments
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