Getting E-Commerce Site Structure Right
Information architecture isn't the most thrilling of subjects, so I'm going to quickly walk you through the principles so that implementing it properly can become second nature.
Decrease Your Website’s Bounce Rate Today
National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to [...]
Why You Should Choose Responsive Design Over A Mobile Site
According to Google, over the past two years alone, mobile search traffic has increased five-fold. As more and more customers are on the go, searching for products and services from their mobile devices it's becoming imperative for businesses to [...]
How To Use Google’s Newest Tool For Your Local Business
Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below [...]
Top Google+ Plugins for WordPress Sites
Like many of its competitors, Google+ has positioned itself as a platform capable of comprehensive online marketing campaigns. Since your website can now be integrated with Google+ via Google+ plugins, you can maximize your exposure and reduce your workload all [...]
Parallax Scroll vs. Infinite Scroll
While these phrases are affiliated and sometimes mistakenly interchanged, they are not the same thing. One is a design convention while the other is a content delivery method. Although they are often used together in website construction, neither is a [...]
Throwback Thursdays: The Evolution of Web Design
The year was 1991. In the midst of everybody dancing (C+C Music Factory), psychotic cannibalistic criminal masterminds (Silence of the Lambs), and Tim "The Toolman" Taylor (Home Improvement), CERN quietly published the first ever website. Still live today, this is [...]
How to Increase Traffic with a Better User Experience
Any sound advice on how to improve your website will always emphasize the importance of user experience. As the term suggests, user experience refers to the overall experience of a visitor as they navigate your website, and the better it [...]
The Beginner’s Guide to Mobile Web Design
Mobile First by Jeffrey On the web in general, and on consumer-facing websites in particular, we are seeing a shift towards mobile search. Users are increasingly surfing the net on their mobile devices, enjoying the flexibility, speed and convenience [...]
What Every Website Should Include Above the Fold
If you've spent any time in the world of web design, you've probably heard the term above the fold. This term originated in the newspaper industry, where it refers to the content that is literally on the top half of [...]
