Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this [...]
How good is your inbound marketing campaign? Are you reaching the goals you've established? Is it producing results? Are you attracting and converting leads? These are the kinds of questions you need to be able to answer. Fun Fact: [...]
Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog posts [...]
Blogging is a simple element that can have a major impact on the performance of your inbound marketing campaign. If you doubt the legitimacy of this claim, consider these statistics from Hubspot: 82% of marketers who blog see positive [...]
At the beginning of the buying process, most visitors to your website - between 75% and 98% - aren't ready to make a purchase; they're researching solutions to a problem. Providing targeted content is the key to turning cursory interest [...]
Any marketing campaign has to be developed with a target audience in mind. Your inbound campaign is no different. Clearly identifying your target buyers is an essential start to your overall inbound strategy; everything is built out from that point. [...]
This is Part 1 of a 9-part series on The Key Elements of an Inbound Marketing Campaign. Keep your eyes open for Part 2: Develop Buyer Personas. You can't afford to have reservations about inbound marketing anymore. While a [...]
When it comes to SEO, the devil is in the details and it is these details that matter that can make or break SEO efforts. Last in a four part series.
In the third and final post of my ‘3 P’s of WordPress Site Structure for SEO series I’m going to cover P for Performance. If you haven’t read the previous posts, make sure you catch up with P#1: Preparation and P#2: Publishing first of all.
In the last post on the same topic, we discussed 5 essentials. These were URL Structure, Alt and Title Tags, Sitemap, Header Tags, Navigation and Footer Links. Here are a five more ‘essentials’ that can help you ensure a more SEO friendly website.
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