Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Content Marketing With Pinterest Private Boards

Ann Smarty | February 11th, 2013
Tweet93
Share44
Share
Pin16
153 Shares

Pinterest marketing with provate boardsSocial media is a varied and unique animal, with many different incarnations that target specific needs in the marketer, and engaging in different demographics. Lately, the lines between those demographics are becoming blurred. The videos watched by men in their 40's tend to be similar (or the same) as woman in their early 20's. Facebook games have a wide appeal with people of all ages, genders and social backgrounds taking part. LinkedIn is aimed at professions in any industry.

Pinterest has a more particular groups of users, with most being women between the ages of 18 and 30. But it is an important - and ever-growing tool that marketers are beginning to truly love. Why is that? Because the only point and use for Pinterest is sharing content, and visual content at that. It is an online marketers dream site, and slowly the appeal is spreading to more people than its original fan base. According to Social Implications, Pinterest is one of the most effective viral tools.

There is a feature that not everyone is utilizing, however. Maybe it is because they don't know about it, or they just don't see the potential it holds. These are secret boards, where you can pin images that are only visible to yourself or people you specify.

First, 2 things you need to know about Pinterest private boards before getting started:

  • You can have no more than three secret boards
  • You will always be able to switch your currently secret board to public mode (e.g. when your exclusive offer or beta period expires)

How can you use the feature for content marketing?

3 Uses For Pinterest Secret Boards in Content Marketing

Secret Boards in Content Marketing

1. Test your link bait

Yes, viral affect is hard to predict but you can create a group of people who follow you actively and share your ideas with them before you try to promote it. This way you'll at least get yourself prepared to unexpected feedback or comments.

Tip! Mind that you really need a circles of trusted people here because you don't want your content to leak (or even stolen) before you make it public.

2. (Collectively) brainstorm

Pinterest has a great interface and it's really easy to use - this makes it ideal for brainstorming and even collaborative brainstorming.

Tip! By default, contributors of secret boards get emailed each time something new is pinned there, which makes it an awesome "instant inspiration" tool.

3. Create a collection before making it live

Everyone loves lists; we've been using XX-best-type posts to go viral for ages and they keep doing well on social media. With secret boards you now have a smarter and more productive way to prepare the list (and get your team and co-workers help) before turning into a list. Later, when your article goes live, you can make the board public and have another stream to promote your article (think content re-purposing).

Have you been using secret boards for your Pinterest campaign? How has it worked out for you so far? Let us know in the comments.

If you liked this post, you might also enjoy Pinterest vs. Instagram for Your Brand

Tweet93
Share44
Share
Pin16
153 Shares
Posted in Content, Social Media Marketing

About the Author: Ann Smarty

Ann Smarty is a blogger and SEO consultant and professional blogger. Check out Ann's personal project My Blog Guest - the forum meant to connect guest bloggers to blog owner for plenty of mutual benefits. Ann also provides guest blogging services.

SEOsmarty.com

2 thoughts on “Content Marketing With Pinterest Private Boards”

  1. Mottaret says:
    February 11, 2013 at 11:35 am

    I use Pinterest more as a ‘personal interest’ than for marketing my business. I can see how Pinterest can be useful in that way though, and the use of secret boards looks interesting.

  2. Gerry @ how to drink less says:
    February 12, 2013 at 2:38 am

    Is pinterest just another platform that doesnt add that much value to ones brand though? In the UK it isn’t that big. I think the next big thing to explode is Google +. What are your thoughts?

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

What Google Enhanced Campaigns Changes And How That Impacts You

February 8th, 2013 | by Dan Van Meer

5 Ways To Protect Your Brand With Paid Search

February 7th, 2013 | by Shockley Au
AdWords ad rotation settings

How to Make Sure your Best Converting Ads are Shown?

February 7th, 2013 | by Louise McCartan

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People