Have you ever wanted to learn SEO? Are you in the search industry, but quite frankly haven't read anything search-related in awhile? Here's your chance to (re)visit some fundamental concepts of getting a site ranked in search engines.

Take a look at Google's latest official SEO Starter Guide, hot off the presses.

What it covers:


  • SEO Basics
  • Improving Site Structure
  • Optimizing Content
  • Dealing with Crawlers
  • SEO for Mobile Phones - NEW!
  • Promotions and Analysis

Is "tech-speak" not your strong suit? Don't worry; this starter guide is an easy read. It has colourful screenshots and images, and a glossary that defines basic and slightly more advanced terms.

There is also a "Best Practices" summary at the end of each section that highlights a few tips you can focus on.

SEO Starter Guide - Best Practices

Who Should Read This?

This is a good document to share with people who are new and not as familiar with SEO. It is also a good read for those who have been in the industry for a few years, but need a refresher on the subject.