Advanced segments basically function as filters. They allow you to focus on specific types of traffic for deeper analysis. GA comes with a bunch of default segments built in, you can access them by clicking the Advanced Segments button on any of the standard reports.
In the wake of Penguin, thousands of low-quality links have been completely devalued. Your deep, unique, high-quality content is the best tool you have to build links back to your site - and the way to do that is to make it as linkable and shareable as possible.
If you are a business that has a physical location (e.g. hotel, restaurant, dentist, real estate agent, plumber, etc), you can benefit from local search marketing. In fact, one of the first things we ask new clients is what they have done to improve local search rankings.
The objective of using the following tools is to find/attract, interact and develop the relationships needed to build an opportunity for business with clients that may not have been on your radar. In the new age of sales, building a relationship has become a major factor in turning a prospect into a client.
Email marketing is often a large component of a social media marketing campaign, and a regular newsletter can do a great job of promoting your business. However, you've got to make sure all key components of a successful e-newsletter are there. Here is my list of the top 9 things I make sure to include in every email campaign I send.
Social Media is crucial nowadays for helping you business and brand grow and you need to take advantage of social sharing. Blog content not only needs to be engaging and authoritative - it needs to be shareable. So how do you make your blog content more shareable?
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