Why Should Your Company Invest in SEO to Survive COVID-19? There are many reasons why SEO strategy and implementation can be a valuable investment during COVID-19. Although some businesses may be facing hard times, SEO can be an important part of your marketing arsenal year-round. Regardless [...]
As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple [...]
While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways: as one part of an overall marketing mix for the right businesses/at the right time with the right conditions [...]
Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the [...]
With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services. Want to get an ad [...]
With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established that prospective students start their research online, so why not meet them where they are? A smart digital marketing strategy can be impactful and [...]
How much do Facebook ads cost and how much budget should you allocate to Facebook ads? In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence [...]
It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages (SERPs). As the rise of mobile devices occurred, a few years later Google confirmed websites [...]
At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel [...]
An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to use these strategies to drive more sales through their website. CRO – [...]
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