Purchase Funnel, Sales Funnel, Marketing Funnel, Customer Funnel and now in the new world of online marketing, we've got the Inbound Marketing Funnel. Well, what are these and what do they do? No matter what you call them, they all [...]
So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous ;) Maybe. [...]
Reading by Gerg1967 There's nothing quite like a little inspirational story to start the new year and get your online marketing headed in the right direction. Joanna Pfahler, Content Marketing Specialist at MSI Data, has just such a [...]
Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales [...]
Get more benefit from your content marketing campaign by applying these 7 tips.
If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines -- That awesome content piece needs an awesome headline. Find [...]
How good is your inbound marketing campaign? Are you reaching the goals you've established? Is it producing results? Are you attracting and converting leads? These are the kinds of questions you need to be able to answer. Fun Fact: [...]
Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog posts [...]
Blogging is a simple element that can have a major impact on the performance of your inbound marketing campaign. If you doubt the legitimacy of this claim, consider these statistics from Hubspot: 82% of marketers who blog see positive [...]
Our last post in this series talked about making an offer to prospective buyers. This one will go over how those offers should be mapped out to achieve optimal lead conversion by creating a conversion path for buyers to follow. [...]
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