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Marketing Magazine: The Universe is Directive

by Ruud Hein.

Companies that don’t have a clear search engine marketing strategy risk getting lost in cyberspace.

It’s often been said that on the Internet, consumers are in the driver’s seat. And, as such, they are driving marketers to look at search in a different light. In ever increasing numbers, consumers are searching, researching, and purchasing products and services online. Savvy marketers who want to reach their target audience are ensuring that search is integrated into the marketing mix.