A whole industry has emerged around the science of getting websites to the top of search engines, Denise Deveau reports.
Fool me once, shame on you, the old saying goes. “But fool me twice, shame on me.” It’s a maxim that holds true in most walks of life, but not in the world of search engine optimization. Because when you’re trying to drive traffic to your company’s website, fooling today’s sophisticated search engines into sending surfers is the name of the game.