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Create High-Quality Guidelines To Get High-Quality Content

Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in professional [...]

By | August 3rd, 2016|Content|Comments Off on Create High-Quality Guidelines To Get High-Quality Content

How To Build A Blog

Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]

By | July 28th, 2016|Content, Inbound Marketing|Comments Off on How To Build A Blog

Setting Up Your Video Content Strategy

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to [...]

By | July 21st, 2016|Content, Marketing|Comments Off on Setting Up Your Video Content Strategy

How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it [...]

By | July 19th, 2016|Content|Comments Off on How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

Famous Content Marketers Tell How They Generate Ideas

  Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and [...]

By | July 18th, 2016|Content|Comments Off on Famous Content Marketers Tell How They Generate Ideas

Are You Guilty Of Allowing Good Content To Rot?

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table. The only catch is [...]

By | July 13th, 2016|Content|Comments Off on Are You Guilty Of Allowing Good Content To Rot?

Multi Armed Bandit Testing Can Make You More Money, Faster

  A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]

By | July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster

A Framework For Assessing The Impact Of Your Blog On Company Sales

  Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. [...]

By | July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

5 Ways To Create Content On A Budget

Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond - all of that takes lots of time and effort. Hiring editors, writers and paying for tools that scale [...]

By | July 5th, 2016|Content|1 Comment

Content: To Outsource Or Not To Outsource

Whether you need new pages written for your website, blogs on the latest industry trends, or want to refresh the content you already have, choosing who should write it can be difficult. You need content that is appealing and readable, [...]

By | July 1st, 2016|Content|Comments Off on Content: To Outsource Or Not To Outsource