Timing Your Blog Posts: Know When to Post 'Em & When to Hold 'Em

by Matthew Kaboomis Loomis January 15th, 2014

You've just finished a brilliant blog article. All the formatting is finished and you already found a perfect photo to go with the post. Excitement is running through your veins"you cant wait to publish this masterpiece and see the results. But wait! Is now a good time to publish your blog post? Your answer depends [...]

The State of Infographics in 2014

by Amy Balliett January 14th, 2014

For the past few years, at least once a week someone posts an article stating that infographics are dead. These articles are written with such certainty and blind passion that they almost seem accurate, despite the fact that thousands of infographics are released on a daily basis and the demand for infographics continues to explode. [...]

At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring work that has come from public relations and marketing professional in 2013. In my opinion, [...]

What You SHOULD Make Content Marketing Mean In 2014

by Grant Draper January 9th, 2014

With 2014 fast-approaching, we've reached that time of year once again where just about every content marketer, SEO, link builder (or whatever fancy title you folks go-by these days) embark upon their annual attempt to predict what the year ahead will hold for online marketers. I think that by now, it's pretty much a given [...]

10 Productivity Tips for Social Media and Content Strategists

by Bernadette Coleman January 7th, 2014

There's a lot to love about being a content strategist or social media expert today, and with changes in our industry happening constantly, this career choice is never boring. However, the one thing I never seem to have enough of is time. There's always that little beast at my back reminding me that I need [...]

Google's latest algorithm change, Hummingbird, has made it clear how important it is to have good quality content on your website that addresses your prospects needs. The problem many businesses run into is how to generate that content on a regular basis. Your marketing department has a lot of other tasks to manage, including social [...]

Google's Head of Webspam Matt Cutts recently posted a webmaster help video covering the legitimacy of guest posting. It provided insights into what Google sees as paid links in guest posts and what the search engine recognises as genuine guest blog campaigns to increase organic traffic. Relevancy One of the main points Cutts stressed was [...]

How To Write So Google Loves You (Easier Than You Think!)

by Nicholas Whitmore January 2nd, 2014

Writing search engine optimized content five or ten years ago was a lot harder than it is now. Back then you had to think about what search engines liked. Nowadays you just have to write as you would normally. Search engine algorithms have come a long, long way. That's good because search engine results are [...]

  Content tools help consumers with everyday problems and provide them with solutions. Businesses can now provide content to potential customers via tools that can be accessed from multiple platforms – mobile being the most prevalent. Below are tips to keep in mind when creating your own exceptional content tool. Tip 1 – Easy To [...]

11 Ways To Blog Like A Superhero

by Lindsey Sjouwerman December 22nd, 2013

  On the 11th Day of Content SEP gave me – 11 blog tips for bloggers. Blogs – a great way to create compelling content that your target audience would be interested in reading. They provide the ability to answer questions, interact with your customers and share expert advice on particular topics. Generating and creating [...]