How To Create Content That Matches Your Sales Funnel

A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer.

In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers.

With [...]

By |June 3rd, 2016|Content|1 Comment

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend [...]

By |May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

13 Tips To Blog Consistently – But With Minimal Cost Effort

Blogging consistently is hard, which is why most people don’t.

Most people quit blogging in the first 3 months.

The key to blogging, is writing. If you can write consistently, you’ll always have content and therefore a blog.

While most people believe that [...]

By |May 25th, 2016|Content|4 Comments

What These Goofs With 5 Billion Video Views Can Teach You

Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.

But how [...]

By |May 12th, 2016|Content, Marketing|1 Comment

How To Stop Worrying & Love Your Blog

OK, so you have been told that you must write a blog for your company website, but you have the constant nagging questions at the back of your mind - is it worth it, do I have time? Well, [...]

By |April 29th, 2016|Content|1 Comment

Think Outside the Text: How to Diversify Content for Better Visibility

Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more [...]

By |April 26th, 2016|Content|Comments Off on Think Outside the Text: How to Diversify Content for Better Visibility

9 Tips For Finding Killer Blog Topics

When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to [...]

By |April 25th, 2016|Content|1 Comment

7 Ways To Turn Your Employees Into An Army Of Content Creators

In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a [...]

By |April 21st, 2016|Content|1 Comment

Content Marketing Best Practices

A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your [...]

By |April 18th, 2016|Content|Comments Off on Content Marketing Best Practices

4 Top Visual Content Methods For Engagement

With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer.

Viral-bait-esque, listed posts [...]

By |April 14th, 2016|Content|Comments Off on 4 Top Visual Content Methods For Engagement