When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network […]
Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust?
If you have a blog, these are the questions you must […]
Some bloggers won't admit it, but they're addicted to stats. Perhaps you're "guilty" of the habit of constantly checking how many visitors you've had after publishing a new post; and then you feel down because you're not getting as much […]
In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that […]
Content marketers are challenged with 3 things:
– Producing enough content
– Producing content that engages
– Producing a variety of content
To make this process easier, plan a documented content marketing strategy ahead of time.
The First Task: Spicing Up Your Marketing Calendar
Do you […]
There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but […]
Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm
You want to read articles from people who practice what they preach, right?
Well, that's definitely the case here. You see, this article is about repurposing content…and […]
So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example […]