Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It's then up to us to become experts on a topic very quickly... or at least sound enough like experts [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin
When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.
Editing your published blog posts is probably the best advice you will read this month, yet very few of you will do it. Here are 10 reasons why you should. If you have others that make more sense to you, [...]
Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]
It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand [...]
Writing good website content can be difficult. Especially when you try to find the balance between valuable information and SEO.
Readers demand informative, thoughtful, well written content. If you don't provide it they know someone else will.
But writing [...]