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6 Deadly Sins That Can Kill Your Content Strategy

Content marketing has come a long way.  From a fancy term digital marketers used, to a mandate for every business. Content marketing is diverse. Your content marketing strategy can be as simple or complicated as you like. You can get [...]

By | September 5th, 2016|Content|Comments Off on 6 Deadly Sins That Can Kill Your Content Strategy

What Is Visual Content Marketing

Text alone isn't enough to attract customers and ensure engagement is high. We're living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That's why apps like Instagram are so popular and why [...]

By | August 18th, 2016|Content|Comments Off on What Is Visual Content Marketing

Create High-Quality Guidelines To Get High-Quality Content

Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in professional [...]

By | August 3rd, 2016|Content|Comments Off on Create High-Quality Guidelines To Get High-Quality Content

How To Build A Blog

Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]

By | July 28th, 2016|Content, Inbound Marketing|Comments Off on How To Build A Blog

Setting Up Your Video Content Strategy

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to [...]

By | July 21st, 2016|Content, Marketing|Comments Off on Setting Up Your Video Content Strategy

How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it [...]

By | July 19th, 2016|Content|Comments Off on How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

Famous Content Marketers Tell How They Generate Ideas

  Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and [...]

By | July 18th, 2016|Content|Comments Off on Famous Content Marketers Tell How They Generate Ideas

Are You Guilty Of Allowing Good Content To Rot?

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table. The only catch is [...]

By | July 13th, 2016|Content|Comments Off on Are You Guilty Of Allowing Good Content To Rot?

Multi Armed Bandit Testing Can Make You More Money, Faster

  A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]

By | July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster