/Content

How LinkedIn Convinced Powerful Influencers to Create Content

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network […]

By |January 14th, 2015|Content, Social Media Marketing|5 Comments

4 Necessary Steps To Make Your Blog Successful

Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust?

If you have a blog, these are the questions you must […]

By |January 5th, 2015|Content|Comments Off on 4 Necessary Steps To Make Your Blog Successful

8 Types of Blog Posts That Earn You More Traffic and Shares

Some bloggers won't admit it, but they're addicted to stats. Perhaps you're "guilty" of the habit of constantly checking how many visitors you've had after publishing a new post; and then you feel down because you're not getting as much […]

By |December 22nd, 2014|Content|2 Comments

How To Do Outreach Marketing And Not Get Penalized

In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that […]

By |December 18th, 2014|Content, Inbound Marketing|Comments Off on How To Do Outreach Marketing And Not Get Penalized

12 Months Of Content Event Triggers For Your Editorial Calendar

Content marketers are challenged with 3 things:

– Producing enough content

– Producing content that engages

– Producing a variety of content

To make this process easier, plan a documented content marketing strategy ahead of time.
The First Task: Spicing Up Your Marketing Calendar
Do you […]

By |December 9th, 2014|Content|Comments Off on 12 Months Of Content Event Triggers For Your Editorial Calendar

7 Ways to Turn Your Employees Into an Army of Content Creators

There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but […]

By |December 8th, 2014|Content|Comments Off on 7 Ways to Turn Your Employees Into an Army of Content Creators

What To Do With Old Blog Content

Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm

You want to read articles from people who practice what they preach, right?

Well, that's definitely the case here. You see, this article is about repurposing content…and […]

By |December 4th, 2014|Content|Comments Off on What To Do With Old Blog Content

8 Books On Writing Every Marketer Should Read

So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example […]

By |November 28th, 2014|Content|Comments Off on 8 Books On Writing Every Marketer Should Read

Keep Your Digital Marketing Strategy Current With These Upward Trends

Trends can rapidly change. seemingly with the wind.

Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of […]

By |November 17th, 2014|Content, Marketing, Social Media Marketing|Comments Off on Keep Your Digital Marketing Strategy Current With These Upward Trends

12 Business Content Marketing Tools To Power Your Content Flow

Content marketers face two big challenges:

Producing enough content
Producing powerful content that helps take a business to the next level

Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on […]

By |November 11th, 2014|Content|Comments Off on 12 Business Content Marketing Tools To Power Your Content Flow