Twitter App Spotlight, Instagram Advertising Options, and more of what's making news in the Social Media Marketing world. Twitter App Spotlight and Timeline Install Actions Twitter has plans to marry mobile and apps with new Timeline Install Actions. After rolling [...]
Twitter is one of the most popular social networks around today, and it is an absolutely indispensable tool for marketers and advertisers alike. No one wants to just believe a point like that at face value, however, so lets look [...]
A current and common question from businesses finding their way on social media is... How can we save time, and prepare status updates for social networks like Facebook and Twitter? Key Words While what and how we write is important, [...]
Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the [...]
Twitter has announced they will be testing their new eCommerce feature, the "Buy" button, with a small number of select vendors in the U.S. The addition of the "Buy" button to Twitter's current functionality enables users to purchase products or [...]
Can social media influence the perception of customer service?
When it comes to social media sites such as Twitter, getting your audience engaged is the key to success. If you are using Twitter, you know that users decide whether to follow or not to follow people. And, they decide [...]
The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision and discipline that direct marketers have brought to a science over the years. If you are a brand that markets [...]
The hardest thing to do on Twitter is to give attention to those that deserve or require it versus those that demand it. The former are your customers, your evangelists, your supporters, your prospects. The latter is anyone who happens [...]
Twitter now has nearly a billion users and hundreds of millions of tweets are sent each day. With such an active user base, tweeting actively can make your brand more open and visible. You can send messages and receive feedback [...]
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