Social Search Growing on Bing and Google

October is the month of personalization in search, as both Google and Bing make announcements to enable further integration with social media sites.

At one end, we see Bing and Facebook deepening their relationship, while Google adds more functionality for Twitter users.

Bing and Facebook

Bing & Facebook

Facebook had opened its doors to Bing, making it the default search engine for the social network. Now Bing is doing the same thing. In an expansion of their partnership, Facebook data will now be displayed in Bing result pages.

This information includes pages that were "liked" by your Facebook friends, and personal profile results of people on Facebook.

Google News and Twitter

Are you interested in news articles that your Twitter network has shared? Well now you can see which news stories were shared by people you are following, with Google News' "Friends" section. All you need to do is enter your Twitter username into the Friends side column. No logging in or oAuth is required.

The Friends section is still in its early stages right now, and is limited to the News section in Google. Furthermore,

If someone you follow has shared an article or a link that cannot be found in Google News, then you will not see that update in the Friends section.

Click the screenshot below to enlarge.

Google News - Friends

(Source: Barry Schwartz)

What This Means

  • Having a presence on Facebook and Twitter is more important than ever.
  • You should build out that presence and be connected to other users.
  • Both of the leading search engines recognize that social search will play a larger role in the future.

About the Author: Shockley Au

Shockley combines digital marketing and innovative technologies to help businesses succeed. He is certified in Google AdWords, Google Analytics, and Bing Ads. Follow him on Twitter @ShockleyAu.

Shockley Au

Additional Posts

Google DEMOSLAM: What you NEED to know

So You Think You Want To Hire A Social Media Pro [8 Point Checklist]

Optimising for Video

Universal Search – 29 Other Ways To Achieve Search Engine Visibility

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
Google DEMOSLAM: What you NEED to know

Demoslam: battleground for technology lovers. Launched by: Michael Higgins: the man who tells you what you need to know about...

Close