Photo by mightyohm There are a number of less-than reputable ways to "optimize" your website for search engines, but such black hat SEO techniques (the moniker borrowed from hacker lingo) leave your website exposed to penalties and unprotected [...]
Digital marketers today face a difficult SEO dilemma. What's more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other? In this post, we'll address what you should [...]
David & Goliath by menteblu61 The word panda used to conjure images in my mind of cherubic bears doing somersaults and munching on bamboo. Not anymore! These days I think of pandas as Google updates that are anything but [...]
Structured markup is data added to a web page that helps Google and other search engines understand what a particular piece of information is or does; to determine whether it is an article or an address for example. There are [...]
By Mr. T in DC In a previous post we tried to drive home the point that while not completely unimportant, search engine rankings are not the KPIs you should be using to gauge the [...]
Computers & Monitors in 1997. Photo by Rev. Xanatos Satanicos Bombasticos (ClintJCL) Today we know Google as a dominant force in search. The search engine boasts an impressive market share and largely overshadows its competition in many of the [...]
Google can act like the web police. Photo by greenkozi The changes that Google made over the past year - particularly the Penguin update rolled out in May 2013, and to a lesser extent the introduction of Hummingbird [...]
Let's start off with the good news. Check out the message below that I received from Google on November 16, 2013 for my domain name LuxurySarasotaRealEstate.com. This message was like Bigfoot to me. I heard it existed but honestly didn't [...]
"Empty Store" by arbyreed When people talk SEO, they usually can't seem to get off of the subject of search engine rankings. Everybody wants to be at the top of page one on Google, and they view this [...]
Anyone who has previously worked in a sales capacity knows the meaning of "buying signals". For those of you who aren't familiar with the term, it means the little signals people give when they're ready to make a purchase, and [...]
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